Reflections on Buick Verano’s Shiny Paint Job

Process improves gloss and durability while reducing environmental impact

DETROIT – 04.22.2015 – Residential and commercial paint manufacturers think about the environmental impact of their product on more than just Earth Day. Seventy percent of the energy used in vehicle assembly is in the paint process. It takes as much energy – 2.5 megawatt hours – to paint a car as it would to cover the electricity bill of a typical U.S. home for nine weeks.

Starting in 2011, Orion Assembly, home of the Buick Verano, pioneered the use of a water-based “three-wet” paint process in the United States in a new paint shop. This process eliminated the need for a primer bake oven, normally used between the primer and color-coating layers. The result: three layers of paint applied — primer, color and clear coat one after another while still wet — before the vehicle takes a single trip through the oven. This plant now only uses about 1 megawatt hour of energy to paint each vehicle.

Read more at GM FastLane.

April Showers No Match for Buick’s New Cascada Convertible

Water tests simulate record rainfall to ensure Cascada’s watertight seal

DETROIT – 04.16.2015 – How does Buick ensure the 2016 Cascada convertible will stay dry when April showers come calling? By making it rain on the assembly line, assuring cloudbursts will be no match for Cascada when it hits dealerships in early 2016.

Specialized water test booths, located at the end of Cascada’s assembly line, will allow freshly built cars to roll off the line and into testing. Each booth has at least 124 individual nozzles, which will quickly immerse the Cascada in a miniature rainstorm for 10 minutes.

“Convertibles are best enjoyed when it’s warm and sunny, but Cascada has been designed and engineered to be used year-round, regardless of the weather,” said John Dolch, program quality manager for Cascada. “Not only is Cascada’s top engineered to be weatherproof in extreme conditions, but each and every Cascada built will also be put through a rigorous water test.”

Read more at GM FastLane.

Buick Verano Sports Sedan Will Make Debut in Shanghai on April 19

SHANGHAI – Shanghai GM today announced that the Verano, Buick’s new-generation sports sedan, has been given the name of “Wei Lang” in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015.

As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance.

The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year’s North American International Auto Show in Detroit.

The Verano demonstrates Buick’s insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick’s classic design elements, exemplifying the elegance and dynamism of Buick’s new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class.

Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick’s bid for a stronger presence in China’s mid-range vehicle segment.