Expressive, Avenir-inspired design cues introduce the new face of Buick
A striking evolution from current Buick models, LaCrosse features a grille design that puts a new face on the brand, including a new, three-color tri-shield insignia set on a wing-shaped element. Contrasting with darkened waterfall grille bars and spanning the width of the opening, it connects the grille and headlamps, and emphasizes LaCrosse’s new sculptural surfacing.
The design was introduced on the Avenir concept and was inspired by the 1954 Wildcat II concept. It’s a face all Buick models will adopt by 2018.
“The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same,” said Duncan Aldred, vice president of Buick. “Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models.”
The next-generation LaCrosse’s design is framed on an all-new chassis that is stronger yet lighter than the current model and serves as the foundation for a more dynamic driving experience. New technologies such as a five-link rear suspension contribute to a more responsive ride, while taking Buick’s signature quietness to a new threshold – and it’s a premium feature not found on many other full-size luxury models, including the Lexus ES.
The 2017 Buick LaCrosse debuts in November at the Los Angeles Auto Show.
FAST FACT: Buick’s tri-shield logo is rooted in company founder David Dunbar Buick’s Scottish family crest.