Initial owner feedback and solid sales growth indicate the Buick Envision is delivering the luxury and features desired by compact SUV customers. Refinements across the 2019 Envision are aimed at providing the best that the vehicle offers, plus the flexibility and options customers desire most at a price point true to Buick’s attainable luxury promise. Pricing starts at $32,990 (excludes tax, title, license, dealer fees and optional equipment). All trim levels have been adjusted toward the heart of the premium compact SUV market, further positioning the Envision to capture the interest of loyal Buick owners looking to move up to the next-sized compact SUV and conquest buyers who are considering Buick for the first time.
“The Envision brings a tremendous growth opportunity for the Buick brand,” said Sam Russell, Buick marketing director. “The new pricing strategy not only puts the Envision in the heart of the industry’s largest segment, but also better positions it in relation to Encore, our top-selling nameplate.”
Nearly 60 percent of all Encore buyers come from outside General Motors. These new-to-Buick customers are increasingly return buyers, with nearly half of them likely to trade in their vehicle to buy another Buick SUV. In addition to attracting new customers to the Buick brand, the 2019 Envision is designed with these existing Encore customers’ evolving needs and preferences in mind.
With the arrival of the 2018 LaCrosse Avenir, Buick’s new sub-brand expands its offerings and provides customers a way to experience the highest expression of Buick luxury, regardless of whether they’re shopping for a car or SUV. First introduced with the 2018 Enclave that went on sale in October, Avenir features unique styling cues, an extensive set of standard features and exclusive premium materials for customers who want more.
“Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” said Duncan Aldred, vice president of Global Buick and GMC. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.”
Like the Enclave Avenir, the LaCrosse Avenir’s design details were channeled from our award-winning concept cars for a more dramatic look, expressed through a unique three-dimensional mesh upper and lower grille paired with chrome wings. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel or available 20-inch Midnight Silver wheels create a commanding road presence and complement the LaCrosse’s timeless design.
This fall, Buick will expand the Cascada’s color palette by adding more options based on customer feedback and advanced color trending analysis. Building on a proven color strategy, Buick will add three new exterior colors and two new convertible tops and expand the Sport Touring Dark Effects Package with two additional exterior colors, enhancing customers’ ability to express their personal style on the road.
Buick’s three new jewel-toned exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic — align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.
“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.