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2018 Buick Cascada Gets More Colorful

2018 Buick Cascada Sport Touring Convertibles

This fall, Buick will expand the Cascada’s color palette by adding more options based on customer feedback and advanced color trending analysis. Building on a proven color strategy, Buick will add three new exterior colors and two new convertible tops and expand the Sport Touring Dark Effects Package with two additional exterior colors, enhancing customers’ ability to express their personal style on the road.

Buick’s three new jewel-toned exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic — align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.

“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.

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Buick Cascada Has Sport Touring Appeal

Buick Cascada Sport Red

New Buick Cascada with sport red interior includes exclusive Dark Effects package HOLLYWOOD, Calif. — When the all-new Buick Cascada convertible was introduced early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. In a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated[…]

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What’s In Store For Buick In 2017

The all-new 2017 Buick LaCrosse arrives this year as Buick’s design and technology flagship.

Buick Growth Outpacing All Major International Brands The Encore, Cascada convertible, Envision compact SUV and LaCrosse are rounding off a list of pure excellence for 2017. Nationally and Internationally, Buick is taking the car industry by storm with top sales, excellent designs and leading technology. The summer of 2016 has shown enormous growth and sales for[…]