Customer-Driven Updates Define 2019 Buick Envision

Customer-Driven Updates Define 2019 Buick Envision

Initial owner feedback and solid sales growth indicate the Buick Envision is delivering the luxury and features desired by compact SUV customers. Refinements across the 2019 Envision are aimed at providing the best that the vehicle offers, plus the flexibility and options customers desire most at a price point true to Buick’s attainable luxury promise. Pricing starts at $32,990 (excludes tax, title, license, dealer fees and optional equipment). All trim levels have been adjusted toward the heart of the premium compact SUV market, further positioning the Envision to capture the interest of loyal Buick owners looking to move up to the next-sized compact SUV and conquest buyers who are considering Buick for the first time.

“The Envision brings a tremendous growth opportunity for the Buick brand,” said Sam Russell, Buick marketing director. “The new pricing strategy not only puts the Envision in the heart of the industry’s largest segment, but also better positions it in relation to Encore, our top-selling nameplate.”

Nearly 60 percent of all Encore buyers come from outside General Motors. These new-to-Buick customers are increasingly return buyers, with nearly half of them likely to trade in their vehicle to buy another Buick SUV. In addition to attracting new customers to the Buick brand, the 2019 Envision is designed with these existing Encore customers’ evolving needs and preferences in mind.



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