This fall, Buick will expand the Cascada’s color palette by adding more options based on customer feedback and advanced color trending analysis. Building on a proven color strategy, Buick will add three new exterior colors and two new convertible tops and expand the Sport Touring Dark Effects Package with two additional exterior colors, enhancing customers’ ability to express their personal style on the road.
Buick’s three new jewel-toned exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic — align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.
“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.
Where spirited driving meets attainable luxury and sleek, sporty design meets modern usefulness, you’ll find the 2018 Buick Regal GS – a car for commutes that are anything but common. As the brand’s most dramatic expression of design and dynamics, this all-new model balances these key characteristics to provide customers excellent driving performance every day and in every season.
The 2018 Regal GS advances the nameplate with 51 more horsepower than the model it replaces, more refined transmission and AWD technology, all-new, heated/cooled and massaging performance seats and the added functionality and style of a five-door sportback design. Starting at $39,990 with destination charges, the Regal GS offers luxury features at a price more attainable than competitors from Audi and BMW.
“This is a sport sedan designed for everyday driving, but one that makes every drive special,” said Duncan Aldred, vice president, Global Buick and GMC. “The new Regal GS is in the sweet spot of the market: more refined and luxurious than the mainstream, more value for the price with style and premium features on par with higher-end competitors, and with standard features like AWD with active twin clutch and a rear sportback design that will surprise customers with its usefulness.”
The Buick LaCrosse expands its technological credentials by adding eAssist light electrification for the 2018 model. The combination of an electric motor with Buick’s latest 2.5L four-cylinder engine delivers quiet, refined and spirited efficient performance backed by the value and customer experience expected of Buick.
This new eAssist system, when coupled with the four-cylinder engine, has a 19 percent increase in city fuel economy compared to the LaCrosse’s advanced V-6 and leverages a compact lithium-ion battery pack to provide select benefits found in fully electric vehicles, such as torque-assisted launch, energy-saving regenerative braking and exceptionally smooth stop/start. It will be the standard powertrain for the 2018 LaCrosse, which goes on sale this fall.
“Executing innovative technologies in an approachable and meaningful way is core to Buick,” said Duncan Aldred, vice president, Global Buick and GMC. “By adding the eAssist system to the LaCrosse, our technology flagship, we are making electrification accessible to our customers as we chart our course to the future of mobility.”