With the addition of the Regal Avenir — the fourth Buick globally to get an Avenir trim in less than a year — the momentum behind Buick’s highest expression of luxury continues to grow. Since its introduction last fall, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding for the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels.
“Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”
Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles. Over the past four years, demand has risen 30 percent for midsize cars priced from $30,000 to $40,000, reflecting the increasing customer demand for more luxury, convenience and safety without compromising overall value.
Where spirited driving meets attainable luxury and sleek, sporty design meets modern usefulness, you’ll find the 2018 Buick Regal GS – a car for commutes that are anything but common. As the brand’s most dramatic expression of design and dynamics, this all-new model balances these key characteristics to provide customers excellent driving performance every day and in every season.
The 2018 Regal GS advances the nameplate with 51 more horsepower than the model it replaces, more refined transmission and AWD technology, all-new, heated/cooled and massaging performance seats and the added functionality and style of a five-door sportback design. Starting at $39,990 with destination charges, the Regal GS offers luxury features at a price more attainable than competitors from Audi and BMW.
“This is a sport sedan designed for everyday driving, but one that makes every drive special,” said Duncan Aldred, vice president, Global Buick and GMC. “The new Regal GS is in the sweet spot of the market: more refined and luxurious than the mainstream, more value for the price with style and premium features on par with higher-end competitors, and with standard features like AWD with active twin clutch and a rear sportback design that will surprise customers with its usefulness.”
Coming off a historic year with record sales, four new vehicle launches and awards validating Buick’s quality and customer experience, the brand’s introduction of the all-new Regal TourX brings the latest product to broaden the brand’s lineup in the U.S. Like the successful Encore and Cascada, TourX proves Buick continues to make bold moves outside traditional vehicle segments.
“Regal TourX is a crossover in the truest sense of the word, with the drive dynamics of a car and the versatility of an SUV,” said Duncan Aldred, vice president, global Buick and GMC. “Additionally, it continues a trend set by the Cascada and Encore of bringing Buick’s contemporary design and attainable luxury credentials to new segments where customers are looking for more. TourX enters a vibrant segment with passion and youthful energy where drivers are able to experience the new Buick.”
The TourX rides higher than its Sportback counterpart, enabling greater capability. Its rugged exterior appearance, standard roof rails, interior amenities, standard intelligent all-wheel drive (AWD) with active twin-clutch and functional cargo area epitomize upscale utility, capability and convenience backed by the quality and safety expected from Buick.