Debuting with the 2018 Buick Enclave Avenir, the new sub-brand represents the highest expression of Buick luxury. Avenir offers unique styling cues and an extensive set of standard features and premium materials throughout the vehicle. New and versatile functionality, interior spaciousness, and intuitive technologies build on the Enclave’s established popularity.
Smart innovation and style come standard on the 2018 Buick Enclave Avenir. Buick-first Evonik Acrylite exterior lighting illuminates the road ahead with the power of more than 100 LEDs across the vehicle. A Rear Camera Mirror provides a clearer, broader view of what’s behind. And in-vehicle ionization leaves the air cleaner and fresher. It’s all packaged within an elegant design that combines concept car inspiration with improved interior luxury amenities and roominess for up to seven passengers.
“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”
Coming off a historic year with record sales, four new vehicle launches and awards validating Buick’s quality and customer experience, the brand’s introduction of the all-new Regal TourX brings the latest product to broaden the brand’s lineup in the U.S. Like the successful Encore and Cascada, TourX proves Buick continues to make bold moves outside traditional vehicle segments.
“Regal TourX is a crossover in the truest sense of the word, with the drive dynamics of a car and the versatility of an SUV,” said Duncan Aldred, vice president, global Buick and GMC. “Additionally, it continues a trend set by the Cascada and Encore of bringing Buick’s contemporary design and attainable luxury credentials to new segments where customers are looking for more. TourX enters a vibrant segment with passion and youthful energy where drivers are able to experience the new Buick.”
The TourX rides higher than its Sportback counterpart, enabling greater capability. Its rugged exterior appearance, standard roof rails, interior amenities, standard intelligent all-wheel drive (AWD) with active twin-clutch and functional cargo area epitomize upscale utility, capability and convenience backed by the quality and safety expected from Buick.
Sleek Sportback appearance, excellent driving performance, unexpected flexibility DETROIT — With the 2018 Regal Sportback, Buick builds on its track record of making bold moves outside traditional vehicle segments to deliver unique customer offerings that fit modern lifestyles. The Regal