- Buick Ownership
- 2018 Regal TourX Essence DC1, DC2, S&S, Sunroof in Rouge Brown over Ebony
Rioja Red is known as Rouge Brown in Europe. When comparing it with brown on a color palette, it does seem to be closer to brown than true red. Maybe Buick was afraid to admit they were selling a brown station wagon? Here is a photo for comparison: Deep Red is to the left & Faux-Christmas Brown to the right.