Verano, Enclave and Encore help drive retail sales growth of 13 percent
DETROIT – Buick’s February retail sales were the best since 2004 with a 13 percent year-over-year increase, the 10th consecutive month of higher sales to individual customers. Total sales, including those sold to executive fleets and other commercial customers, were up 15 percent.
Buick’s newest models continue to drive retail sales growth, with Enclave, Verano and the all-new Encore leading February’s gains. The Enclave luxury crossover SUV continues its sales momentum for the fifth consecutive month with retail and total sales up 22 and 26 percent year over year respectively. Both represent the best February ever for the Buick Enclave.
The Verano compact luxury sedan continues to sell well representing a significant growth over 2012. One in two Verano customers come from outside General Motors’ brands and the luxury sedan was recently named U.S. News and World Report Top 2013 Cars for the money.
The all-new Encore small luxury crossover is off to a strong start with more than 1,834 sold since shipping to dealerships began in mid-January.
“New models like the Verano and Encore continue to bring new customers to Buick showrooms,” said Brian Sweeney, vice president of Buick Sales and Service. “With the introduction of the redesigned Enclave, we are seeing a new generation of loyalists returning to the showrooms for another Buick.”