Tag: avenir

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Avenir’s Advanced Lighting Illuminates Future Buick Design

buick avenir concept lighting

New methods give designers more freedom to craft unique visual identity

DETROIT – 03.30.2015 – To the designers of the Buick Avenir concept, light-emitting diodes, or LEDs, are more than just an energy-efficient method of illuminating the road ahead – they are an advanced way to accentuate an already striking design as it rolls down the road.

“We worked hard to not only make Avenir distinctive from across the room, but draw you closer with its detail work,” said Michael Simcoe, vice president of design, GM International Operations, “and that certainly includes its dramatic lighting. The head and taillamps are the result of our lighting designers in North America working hand-in-hand with our exterior designers and fabrication craftsmen in our Australia Advanced Studio.

“Like the rest of the Avenir, they are a dramatic expression of modern Buick design.”

Distinctive headlamp and taillamp shapes have always been a part of Buick’s visual identity, but new technologies – especially the use LEDs, now allow designers to further hone the look of lighting elements and the light they emit.

“Technology will always be a major contributing factor to future Buick lighting designs as it allows for more flexibility with the aesthetics and performance of the light, but also how the light is integrated into the vehicle,” said Martin Davis, design manager for exterior lighting. “Thanks to LEDs, we are now at the point where designers can break free of many of the constrictions previously placed on lighting design.”

“Compared to conventional lighting sources, LEDs are smaller and more flexible in how they can be packaged into a headlamp or assembly,” Davis said. “We have dedicated teams of designers working closely with engineers to not only create smaller light clusters or place intricate patterns within lamps, but we can uniformly light complex shapes, thanks to diffuser screens like those used in commercial building signage.”

Like its interior, Avenir’s headlamps incorporate a mixture of subtle yet technical details that reveal themselves upon closer inspection. A triad of jewel-like LED assemblies provide most forward lighting, and they are shaped in a way that echoes the wave-like forms found within its cabin.

Avenir’s headlamps and taillamps also incorporate diffused light elements, which form “wings” that stretch across the top of the lamp assembly replicating the fender forms. Each wing subtly incorporates the signature Buick tri-shield logo, and continues the layered pattern found on the decorative trim and seating surfaces.

LEDs also allow designers to have more control over how light actually behaves within the lamp assemblies. For instance, the wing accents in Avenir’s lamps cleanly and uniformly illuminate when the lamps are switched on, providing a distinctive visual accent in both daylight and at night. Also, when the turn signals are activated on Avenir, an LED in the headlamps and taillamps illuminates sequentially, lending the impression of waves upon a shoreline.

“Signature lighting is often the first design element people notice on a vehicle, even if it happens to be hundreds of feet away,” said Davis. “A distinctive illuminated graphic is incredibly important – it is an opportunity to visually communicate the design aesthetic of the brand. The wing signature lighting is a Buick design hallmark that will help you identify a Buick product on the road.”

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Inside Avenir, Materials Make The Difference

2015 Buick Avenir Concept

Tailored leather surfaces, unique acrylic trim elevate concept car’s interior

DETROIT – The Buick Avenir’s sculpted exterior and dramatic proportions aren’t the only attributes turning heads and winning awards. The design and materials within the concept car’s interior continue to earn accolades.

“The attention to detail within Avenir is outstanding,” said Charles Allen, a retired automotive designer who served as a chief judge for the 2015 EyesOn Design Awards. “What stands out to me is how well everything is integrated – all of the materials and elements work together seamlessly to provide a sensation of understated elegance that fits the Buick brand perfectly.”

While designers drew inspiration from nature – specifically water washing upon a shoreline – when shaping the graceful lines within Avenir’s interior, the color and trim team worked to find the right materials to add a dynamic flair.

“With Avenir’s interior, we really wanted to select materials that would complement the surfaces within,” said Rebecca Waldmeir, Buick Color and Trim design manager. “Using a distinctive combination of premium leather, suede, wood, chrome and acrylic, we were able to design elements that flow seamlessly throughout the interior.”

Avenir’s designers even put a new twist on wood trim, a traditional Buick element. Not only are wood accents featured on the door panels, but the wood itself provides a more luxurious and natural appearance that adds to the airiness of the interior.

“We’ve used open-pore wood in a modern way, much like what you’ll find in high-end furniture. It’s an oiled, low-gloss execution that contrasts beautifully with other interior décor,” said Waldmeir.

Avenir’s sculptural instrument panel incorporates an acrylate panel, carved to replicate three-dimensional wave-like patterns but layered beneath a smooth, high-gloss outer layer.

“As you look at the transparent surface from different angles, you will notice that it has a lot of visual depth and movement. It’s a motif we carried to other areas of Avenir, including the seat design, and to the head- and tailamps,” Waldmeir said.

While Avenir’s exterior color is a cooler tone, designers wanted to provide a warm, inviting sensation within. The lighter “Lyric” hue, found on most interior surfaces, helps achieve that feeling, while restrained use of a darker tone – “Coastal Myst” – on the instrument panel and arm rests provides a natural transition to the exterior.  To further create a tailored feel, most surfaces within the Avenir are wrapped in leather or suede and accentuated with stitching.

All-in-all, Avenir’s interior materials were designed to work in harmony and provide an upscale environment that feels natural and holistic to all passengers.

“The first thing you’ll notice when you open Avenir’s doors is just how clean and pure its interior design is,” said Liz Wetzel, Buick interior design director. “We’ve stripped it of superfluous, fussy details in order to rely on sculptural forms and harmonious surfaces. The result is a refreshing environment that provides a sense of well-being to anyone seated within.”

Comprised of prominent members of the automotive design community, the EyesOn Design jury also praised Avenir’s overall design with a Best Concept Vehicle trophy. “Avenir’s global design team set out to make a striking design statement, said Holt Ware, Buick exterior design director. “The Avenir embraces Buick’s rich design heritage of creating exquisite sculptures, precise in their design and beautifully proportioned.”

Discuss the Buick Avenir in our discussion area dedicated to Buick Concept Vehicles.

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Buick Explores Future with Avenir Concept

2015-Buick-Avenir-Concept-037

New design proportion, device integration, rejuvenating interior push brand forward

DETROIT – Buick introduced the Avenir concept today in advance of the North American International Auto Show – a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration.

The Avenir – French for future – is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry.

“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”

The Avenir’s sculptural surfacing, expressive proportion and Buick’s signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside.

“The interior is designed with the driver and passengers’ comfort and well-being in mind,” said Welburn. “Technology is seamlessly integrated and builds on the features that have become hallmarks for today’s production models – helping drive a new generation of customers to Buick.”

Additional vehicle highlights:

  • Personal seating for four
  • Full light-emitting diode (LED) exterior lighting
  • Twenty-one-inch wheels
  • Next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management (cylinder deactivation) and stop/start technology
  • Nine-speed paddle-shift automatic transmission
  • Driver-selectable suspension damping
  • Twin-clutch all-wheel-drive system
  • Next-generation Buick IntelliLink infotainment with large, 12-inch-diagonal color touch screen
  • Driver-recognition features that automatically sync infotainment preferences
  • Ionic cabin air filtration
  • Mobile device wireless charging
  • OnStar 4G LTE with Wi-Fi hotspot.

A new design direction with a nod to the past
A long hood, wheels-at-the-corners stance and a sloping, rear deck that pays homage to historical models, such as the Riviera, distinguish the Avenir’s proportion.

“Simply put, Avenir is a beautiful piece of sculpture, delivered on a premium proportion that acknowledges the Buick design heritage in a very progressive way,” said Michael Simcoe, vice president of design, GM International Operations. “The vehicle remains unmistakably Buick with a modern take on the traditional Buick cues such as the sweep spear and boattail. The result is a piece of artistry that is precise in its character, beautifully proportioned. It really takes your breath away.”

The most striking departure from contemporary Buick models is a new grille design that puts a new face on the brand. It features a large opening accented by a return to the three-color – red, silver and blue – Buick tri-shield insignia, accented by wing-shaped elements. The grille is flanked by bold headlamps featuring full LED lighting.

“The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be,” said Simcoe. “On the Avenir, it represents a break from convention and progressiveness in technology.”

Sculptural surfaces, taught lines, short overhangs and a broad-shouldered stance stretches 204.5 inches (5,195 mm) in length and 76 inches (1,931 mm) in width. Its reimagined sweep-spear element complements the long body lines and conveys a sense of motion, as does tapered rear-end styling.

Avenir’s sophisticated color palette, including a Crystalline exterior color and strained use of bright work accent the Avenir’s body lines and sets up the interior for a combination that takes Buick’s contemporary style to a higher level.

“It’s a sculpted design with a lot of snap in the character lines – with a classic long, low proportion,” said Simcoe. “Its length enables exceptional spaciousness inside, but just as importantly, a presence that speaks to luxury and the importance of style. In short, it’s the befitting proportion for a Buick flagship.”

A soothing environment with unprecedented integration
The Avenir’s four-place interior rewards the senses, makes managing technologies easier and enhances the feelings of personal space and well-being.

“A flowing, sculptural quality in the interior forms, deco trim, premium leather and ambient lighting, create an environment that is inviting and comfortable,” said Liz Wetzel, Buick interior design director.

Interior surfaces – inspired by nature and sea waves receding on a beach – flow seamlessly through the cabin. It is a motif featured on the seats and carried through in other trim components – even the carpet. In fact, a patterned insert for the carpet carries the motif in silk and bamboo.

“There’s an almost-three-dimensional or bas-relief effect to the design motif that adds depth and heightens the sense of place,” said Wetzel. “Layered and floating elements such as the center console enhance the perception of lightness, efficiency and dynamism.”

A color palette of light and natural tones blended with oiled and buffed wood trim, and Galvano satin-chrome accents, enhance the Avenir’s ambience.

“They’re rich, premium materials and warm colors innovatively executed to enhance the soothing effect of the interior environment,” said Wetzel.

Functionality is manifested in the Avenir’s device-integration technologies, which are designed to lift the user’s mood and make the details associated with daily life a little easier. It starts the moment the vehicle is started, synchronizing information and devices within seconds. The Avenir instantly configures gauge cluster and infotainment screen displays based on prior customization while also recognizing the user’s music preferences, calendar schedule and recently visited locations from a cellphone’s GPS. It can even pick up a podcast the user was listening to at the moment it was interrupted.

Buick’s user experience designers are also pushing the Avenir’s technologies for home integration, which would allow accessing home security cameras or the capability of turning on outside lights and closing a garage door that was inadvertently left open.

“The Avenir’s integration features build on the technologies already available or coming soon in smartphones and streamline them in a system that makes accessing and interacting with them easier,” said Wetzel.

Personal connectivity extends to rear-seat passengers, where USB ports and video screens allow occupants to plug in to their favorite media and slip into complete relaxation, arriving at their destination refreshed and rejuvenated.

“The use of color, material, form and amenities can affect a person’s mood and feeling,” said Wetzel. “The Avenir is a showcase of thoughtful and modern design with the capacity to anticipate and facilitate the personal needs of its occupants. It’s absolutely its own getaway destination.”