Enclave and Regal Jump Start Buick’s 2011
DETROIT – Buick, the fastest-growing major automotive brand in the United States in 2010, started the new year with its 16th straight month of retail sales gains, delivering a 44 percent increase over last January. The brand’s total January sales also improved 32 percent year over year.
“After a solid 2010, Buick is on track for another year of continuous growth,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “We fully expect the arrival of the new LaCrosse with eAssist, Regal GS and all-new Verano compact to attract even more car buyers to the brand.”
Approximately 42 percent of Buick buyers come from non-GM brands, including nearly 20 percent from imports.
After having its best retail month ever in December, Enclave’s retail sales continued to grow in January; up 37 percent compared to the same period in 2010. Total sales for the luxury crossover segment were up by 7 percent for the month.
LaCrosse and Regal also continued to contribute to Buick’s sales momentum, moving 3,771 and 2,335 units respectively, nearly all at retail.
Regal, which U.S. News & World Report recently named the “Best Upscale Sedan for the Money,” enjoyed its second strongest sales month since its launch last spring, spurred by the arrival of the all-new Regal CXL Turbo in December. Demand for the turbo outstrips supply, with the model staying on dealer lots for two weeks or less. Availability should improve as capacity ramps up in coming weeks.