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Buick Sets Second Consecutive Annual Global Sales Record

Brand sells nearly 1.2 million vehicles with double-digit gains in U.S. and China

DETROIT– Buick delivered nearly 1.2 million vehicles in China, the United States, Canada and Mexico in 2014, marking the second consecutive sales record for the most Buicks sold in a single year in the brand’s 111-year history.

Strong growth in both China and North America resulted in global sales of 1,170,115 units, up 13.4 percent over 2013. China posted a 13.5 percent sales gain, while the U.S. delivered an 11.4 percent sales increase. Canada also saw strong sales growth, with a 31 percent increase over 2013. In the U.S., 42 percent of Buick buyers were new to the brand and to General Motors.

Buick experienced strong global growth in both crossovers and sedans from a product lineup that is among the freshest in the industry and the strongest the brand has ever featured.

The Encore small crossover ended 2014 with 138,218 sales globally, up 42 percent.  The eight-passenger Enclave exceeded 66,000 sales to set an all-time sales record in North America. Exclusive to China, the GL8 posted an annual sales gain of 14.6 percent, while the all-new Envision sold 19,747 units in the first two months and was named Motor Trend China SUV of 2015.

In the sedan segment, the China-exclusive Excelle again delivered high volume in the compact sedan segment, delivering 293,908 sales. The Excelle GT and Verano compact sedans combined globally to deliver a 22.4 percent gain, while sales of the Regal were up 27.2 percent.

Country 2014 Volume 2013 Volume Percent Change
China 919,582 809,918 13.5
United States 228,963 205,509 11.4
Canada 18,745 14,310 30.9
Mexico 2,825 2,319 21.8
Total 1,170,115 1,032,056 13.4%
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Expanded Crossover Lineup Drives March Sales Growth

Enclave sales remain strong as Encore deliveries ramp up

DETROIT – Buick sales were up 26 percent retail and 37 percent total in March. Combined with sales growth in January and February, the brand’s sales in March and for the first quarter were the best since 2006.

Enclave luxury crossover sales, up 38 percent to individual buyers and 55 percent total in March, have increased year over year every month since a 2013 redesign was introduced in November last year. Four in 10 used Enclaves traded in this year have been from drivers buying the new model and year-to-date retail sales are up 37 percent.

In late January, Buick’s crossover lineup grew with the addition of the Encore luxury small crossover. It arrived at dealers two months ago with a starting price of $24,950, including a $750 destination charge. Standard features include IntelliLink connectivity and a rear vision camera.

So far, more than 4,953 total Encores have been delivered, including 3,003 in March, the first full month of sales across the dealer network. Dealers like Autumn Henderson, general manager at Liberty Buick in Peoria, Ariz., are seeing a lot of new customers coming in.

“We sold our first three Encores on the day they arrived,” she said. “We’ve seen customers of a wide variety of age and background, with trade-ins like a Nissan Maxima, a Ford Edge, and other crossovers and sedans.”

The Encore’s combination of luxury, space and efficiency is the subject of media coverage. Autotrader.com named Encore to its list of “Top 10 Must Test Drive Vehicles for 2013,” and About.com included Encore among its “Best New Cars for 2013.” An EPA estimated fuel economy of 25 city/33 highway also earned the Encore a place on the American Council for an Energy-Efficient Economy list of “Greener Choices 2013.”

Last month, Buick received a 2013 Brand Image Award from KBB.com for being the “Best Value Luxury Brand.”

“Luxury customers want the space and high seating position of a crossover, but they don’t want to sacrifice quietness, luxury and efficiency,” said Brian Sweeney, vice president of Buick Sales and Service. “With the redesigned Enclave and new Encore, our dealers have a complementary set of vehicles that cover a wide range of needs while offering great standard and optional luxury features.”

Talk about the Buick Encore and Buick Enclave in our live community!

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Buick Delivers Best February Sales Since 2004

Verano, Enclave and Encore help drive retail sales growth of 13 percent

DETROIT – Buick’s February retail sales were the best since 2004 with a 13 percent year-over-year increase, the 10th consecutive month of higher sales to individual customers. Total sales, including those sold to executive fleets and other commercial customers, were up 15 percent.

Buick’s newest models continue to drive retail sales growth, with Enclave, Verano and the all-new Encore leading February’s gains. The Enclave luxury crossover SUV continues its sales momentum for the fifth consecutive month with retail and total sales up 22 and 26 percent year over year respectively. Both represent the best February ever for the Buick Enclave.

The Verano compact luxury sedan continues to sell well representing a significant growth over 2012. One in two Verano customers come from outside General Motors’ brands and the luxury sedan was recently named U.S. News and World Report Top 2013 Cars for the money.

The all-new Encore small luxury crossover is off to a strong start with more than 1,834 sold since shipping to dealerships began in mid-January.

“New models like the Verano and Encore continue to bring new customers to Buick showrooms,” said Brian Sweeney, vice president of Buick Sales and Service. “With the introduction of the redesigned Enclave, we are seeing a new generation of loyalists returning to the showrooms for another Buick.”