verano Archives - The Buick Store

Posted on April 22, 2015June 2, 2016 by Sal Collaziano — Leave a comment

Reflections on the Buick Verano and its Shiny Paint Job

Verano paint process improves gloss and durability while reducing environmental impact

DETROIT – 04.22.2015 – Residential and commercial paint manufacturers think about the environmental impact of their product on more than just Earth Day. Seventy percent of the energy used in vehicle assembly is in the paint process. It takes as much energy – 2.5 megawatt hours – to paint a car as it would to cover the electricity bill of a typical U.S. home for nine weeks. Now let’s discuss the Buick Verano.

Starting in 2011, Orion Assembly, home of the Buick Verano, pioneered the use of a water-based “three-wet” paint process in the United States in a new paint shop. This process eliminated the need for a primer bake oven, normally used between the primer and color-coating layers. The result: three layers of paint applied — primer, color and clear coat one after another while still wet — before the vehicle takes a single trip through the oven. This plant now only uses about 1 megawatt hour of energy to paint each vehicle.

Buick Verano Sports Sedan Will Make Debut in Shanghai on April 19

SHANGHAI – Shanghai GM today announced that the Verano, Buick’s new-generation sports sedan, has been given the name of “Wei Lang” in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015.

As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance.

The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year’s North American International Auto Show in Detroit.

The Verano demonstrates Buick’s insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick’s classic design elements, exemplifying the elegance and dynamism of Buick’s new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class.

Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick’s bid for a stronger presence in China’s mid-range vehicle segment.

Posted on March 3, 2015March 4, 2015 by Sal Collaziano — Leave a comment

Buick Wins Three 2015 KBB.com 5-Year Cost to Own Awards

DETROIT – For the second consecutive year, three Buick models were among the winners in Kelley Blue Book’s 2015 5-Year Cost to Own awards announced today:

Buick Verano – Entry-Level Luxury Car
Buick Encore – Luxury Compact SUV/Crossover
Buick Enclave – Luxury Full-Size SUV/Crossover

Kelley Blue Book’s data for new cars for the initial five-year ownership period is the basis for the awards. Categories include lowest projected depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state registration fees.

Kelley Blue Book data suggests substantial potential in cost-of-ownership savings for these three vehicles.

Vehicle Category	Model	Model Average Difference to Vehicle Category Average
Entry-Level Luxury Car	Buick Verano	($9,236)
Luxury Compact SUV/Crossover	Buick Encore	($14,370)
Luxury Full-size SUV/Crossover	Buick Enclave	($17,509)

KBB.com’s 5-Year Cost to Own information is developed using Kelley Blue Book® Residual Values to calculate depreciation costs. Kelley Blue Book calculates total ownership costs for new vehicles by applying a sophisticated valuation methodology along with critical financial data from third-party providers.