It's 'caulk', and it's all over the place on these cars. I'm not sure if it's part of the rust-proofing specification, or noise abatement. It probably cracked when someone lifted the car (floor jack or lift) from right around there. In fact, it looks a little like there is evidence just ahead of the crack that there was a jack/jackstand there at one point (looks like a scratch, and maybe a dent... hard to tell from the picture).
I guess I'd put new caulk over that spot so nothing gets in there (in case it is there for rust proofing), but I wouldn't worry about it too much.