Posted on by — Leave a comment

2020 Buick Enclave Adds New Tech, Style and a Back Massage

DETROIT — Buick’s flagship seven-passenger SUV enters the 2020 model year with style and tech updates highlighted by a new Sport Touring package, a bold, monochromatic take on Enclave style that radiates confidence. The ST package features a unique Sport grille with body-color surround and 20-inch bright machined aluminum wheels with contrasting Satin Graphite pockets and is available on the Enclave Essence trim level.

Powered by Buick’s 3.6L V-6 engine delivering an SAE-certified 310 hp and 266 lb-ft of torque, the 2020 Enclave delivers spirited performance fitting of the Sport Touring’s flowing exterior design.

The 2020 Enclave features updates for added comfort, as well as convenience technology that includes Buick’s next generation infotainment system. This new 8-inch diagonal touchscreen comes standard on all trim levels and offers features such as available connected navigation1. The system is capable of supporting SiriusXM with 360L2(if equipped), which combines satellite and streaming to deliver more channels and content to Buick drivers and their passengers. Other new tech additions include available new HD Rear Vision Camera and HD Surround Vision systems and a new, four-way power lumbar seat adjuster with a driver and front passenger massage feature that is standard on the Premium and Avenir models.

“Buyers are choosing the Buick Enclave because it is everything they want in a premium crossover with its distinct styling, quality and driving dynamics,” said Phil Brook, vice president of Buick and GMC marketing. “For the 2020 model year, we’re upping the comfort with available massaging seats, bringing in a new and different look for customers with Sport Touring and enhancing our in-vehicle technology to provide more of what these customers want.”

The upscale Enclave Avenir gets a sleeker appearance for model year 2020 with a lower panel that matches the rest of the exterior, creating a harmonious look. Three new exterior colors round out the updates: Champagne Gold Metallic, Rich Garnet Metallic (Avenir only) and Dark Moon Blue Metallic.

The 2020 Buick Enclave starts at $41,195 (including destination freight charge, excluding tax, title, license and dealer fees) and will arrive in dealerships later this summer.

Buick vehicles offer sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury. More information about Buick vehicles is available at buick.com.



Posted on by — Leave a comment

Buick Delivers Peace of Mind at the Gas Pump

Buick Marketplace

ExxonMobil teams with Buick to offer in-dash fuel payments and savings

DETROIT — With road trip season in full swing, Buick and ExxonMobil are debuting a new way to bring simplicity and savings to the pump.

A new update to Marketplace, the industry’s first in-vehicle commerce platform, brings ExxonMobil’s pay for fuel functionality right to the infotainment screen of eligible Buick vehicles. This service allows drivers to pay for fuel from their vehicle without swiping their credit card or using their smartphone. The platform also automatically syncs drivers to their ExxonMobil Speedpass+™ app account, and drivers accumulate rewards points with each purchase. The new service is available at more than 11,000 Exxon or Mobil stations across the United States.

“Our goal with Marketplace is to help make everyday tasks as easy as possible for our customers so they can focus on enjoying time spent in their vehicles,” said Rick Ruskin, Marketplace Line of Business leader, Buick. “Bringing the ExxonMobil pay for fuel functionality right on the touchscreen of our vehicles is the latest advancement of this platform, allowing drivers to easily access Speedpass+ and securely pay for gas while inside their car.”

This service is ExxonMobil’s first fully embedded in-vehicle fuel payment offering and requires fewer steps than other fuel payment features on the market. To use the platform to pay at the pump, users will first press the ExxonMobil icon within Marketplace, which identifies the station location. The driver will be prompted to select the pump number and confirm their payment method. The pump will be activated and they can start fueling.

If drivers don’t have an Exxon Mobil Speedpass+ app account, they can automatically enroll at no extra cost through Marketplace. The ability to securely pay for fuel and locate the nearest Exxon or Mobil station are all functions of the Marketplace platform.



“ExxonMobil continuously looks for opportunities to better serve its customers,” said Devin Miller, Americas digital app development manager, ExxonMobil Fuels & Lubricants Company. “We rolled out mobile payment options to our U.S. network in 2015, and we are continuing to innovate and simplify our consumer experience by partnering with General Motors.

Marketplace and this new ExxonMobil functionality are examples of the Buick brand’s dedication to saving time and promoting well-being for its customers. Buick continues to earn accolades for its customer experience, and every vehicle is developed with Buick’s signature QuietTuning process to bring peace and quiet to every drive. All Buick SUVs and sedans come standard with capless gas tanks, allowing drivers to fill up and get back on the road quickly, and all Buick SUVs come with available in-vehicle ionizers to help improve air quality.



Posted on by — Leave a comment

2019 Regal Avenir Offers Sleek, Versatile Luxury

2019 Buick Rega Avenir

Premium Line Extends to Buick’s Freshest Face

SARATOGA SPRINGS, NY — With the addition of the Regal Avenir — the fourth Buick globally to get an Avenir trim in less than a year — the momentum behind Buick’s highest expression of luxury continues to grow. Since its introduction last fall, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding for the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels.

“Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”

Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles. Over the past four years, demand has risen 30 percent for midsize cars priced from $30,000 to $40,000, reflecting the increasing customer demand for more luxury, convenience and safety without compromising overall value.

Buick’s first cloud-connected Infotainment System debuts on Regal Avenir, enabling embedded apps and enhancing how customers interact with vehicle features such as profiles, available navigation, voice recognition system updates and applications. Owners will now be able to personalize their user preferences and seamlessly take that profile with them into any compatible vehicle.

“Innovation comes standard with Avenir,” said Chris Hay, Product and Pricing director, Buick and GMC. “It is a place for us to showcase our latest ideas to promote occupant well-being before we roll them out to other vehicles in our portfolio. The Enclave Avenir was the first Buick with Evonik Acrylite exterior lighting, a Rear Camera Mirror and an ionizer, and now Buick’s latest infotainment interface will come standard with the Regal Avenir.”



Other Avenir-exclusive interior details include a Whisper Beige interior theme with Ebony accents, unique diamond quilt-stitched front seats, embroidered first-row headrests and Avenir-scripted sill plates.

An Ebony interior theme is also available on Avenir models.

On the exterior, Regal Avenir’s more dramatic look features the unique Avenir three-dimensional mesh upper grille inspired by our award-winning concept cars. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel wheels create more visual differentiation and complement the Regal’s timeless design.

Numerous safety and driver assistance technologies available on other Regal Sportback models come standard on Avenir, including Rear Park Assist, Rear Cross Traffic Alert, Lane Change Alert with Side Blind Zone Alert, LED headlamps with auto leveling, cornering lamps and driver side auto-dimming mirrors. Additional active safety technologies, including Adaptive Cruise Control – Advanced, are also available.

A 250-horsepower 2.0-liter turbocharged four-cylinder engine producing 260 lb-ft of torque, a nine-speed automatic transmission, ample cargo space with a discreet rear opening and tri-folding 40/20/40 rear seats, wireless charging, navigation and Bose eight-speaker premium audio also come standard on Avenir.

Pricing will be announced early fall 2018 when Avenirs arrive at dealers.

With one of the freshest lineups in the industry, Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the new Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury. More information about Buick vehicles is available at buick.com.