Buick News Archives - Page 10 of 27

Posted on April 16, 2015June 2, 2016 by Sal Collaziano — Leave a comment

April Showers No Match for Buick’s New Cascada Convertible

Water tests for Buick Cascada simulate record rainfall to ensure a watertight seal

DETROIT – 04.16.2015 – How does Buick ensure the 2016 Cascada convertible will stay dry when April showers come calling? By making it rain on the assembly line, assuring cloudbursts will be no match for the Buick when it hits dealerships in early 2016.

Specialized water test booths, located at the end of Cascada’s assembly line, will allow freshly built cars to roll off the line and into testing. Each booth has at least 124 individual nozzles, which will quickly immerse the convertible in a miniature rainstorm for 10 minutes.

“Convertibles are best enjoyed when it’s warm and sunny, but Cascada has been designed and engineered to be used year-round, regardless of the weather,” said John Dolch, program quality manager for Cascada. “Not only is Cascada’s top engineered to be weatherproof in extreme conditions, but each and every one built will also be put through a rigorous water test.”

Buick Verano Sports Sedan Will Make Debut in Shanghai on April 19

SHANGHAI – Shanghai GM today announced that the Verano, Buick’s new-generation sports sedan, has been given the name of “Wei Lang” in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015.

As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance.

The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year’s North American International Auto Show in Detroit.

The Verano demonstrates Buick’s insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick’s classic design elements, exemplifying the elegance and dynamism of Buick’s new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class.

Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick’s bid for a stronger presence in China’s mid-range vehicle segment.

Posted on April 1, 2015 by Sal Collaziano — Leave a comment

Consumers Laud Buick in Kelley Blue Book Brand Image Awards

Brand named Best Value Luxury Brand three consecutive years

DETROIT – 04.02.2015 – According to the customers surveyed in the Kelley Blue Book 2015 Brand Image Awards, Buick continues to change perceptions with its portfolio of award-winning vehicles and service. For the third consecutive year, Buick is the Best Value Luxury brand by consumers visiting KBB.com.

The recognition is based on consumer automotive brand perception of more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com.

“Earning this recognition three consecutive years indicates that we’re shifting consumer perception,” said Duncan Aldred, vice president of Buick. “Consumers now understand that great products and service is what to expect from Buick.”