Buick Verano Archives - The Buick Store

Posted on August 13, 2015August 13, 2015 by Sal Collaziano — Leave a comment

Buick Expands 2016 Sport Touring Lineup

DETROIT – 08.13.2015 – Buick unveiled 2016 LaCrosse, Regal and Verano Sport Touring (ST) models today – sedans with distinctive exterior cues designed to set them apart from the pack.

Each features special 18-inch wheels with machined faces and black “pockets,” and a rear spoiler. They join the Enclave Tuscan Edition and recently announced Encore Sport Touring as special models expanding Buick’s lineup with more design-focused choices.

“Buick is reaching an all-new generation of customers by reinventing itself in terms of design, function and capabilities,” said Duncan Aldred, vice president of Buick. “These new ST models underscore the importance of design choices, while complementing the safety, refinement and connectivity technologies that are drawing new customers to Buick dealerships.”

The new Sport Touring sedans – and Encore Sport Touring – go on sale this fall.

LaCrosse Sport Touring includes Buick IntelliLink with Apple CarPlay capability, OnStar 4G LTE connectivity with Wi-Fi hotspot, remote start, eight standard air bags (including rear-seat thorax air bags) and leather-trimmed seats – with heated front seats.

Regal Sport Touring includes a standard rear-vision camera system, heated front seat and leather-trimmed front and rear seats. It also comes with Buick IntelliLink with Apple CarPlay capability and OnStar 4G LTE connectivity with Wi-Fi hotspot.

Verano Sport Touring includes dual-zone climate control, eight-way-adjustable power driver’s seat and heated front seats, along with Buick IntelliLink and OnStar 4G LTE connectivity with Wi-Fi hotspot.

Experience Buick Protection on all 2016 Buick models includes the first two visits of scheduled maintenance services for two years/24,000 miles, whichever occurs first. It complements Buick’s four-year/50,000-mile bumper-to-bumper limited warranty and six-year/70,000-mile powertrain limited warranty.

Posted on April 22, 2015June 2, 2016 by Sal Collaziano — Leave a comment

Reflections on the Buick Verano and its Shiny Paint Job

Verano paint process improves gloss and durability while reducing environmental impact

DETROIT – 04.22.2015 – Residential and commercial paint manufacturers think about the environmental impact of their product on more than just Earth Day. Seventy percent of the energy used in vehicle assembly is in the paint process. It takes as much energy – 2.5 megawatt hours – to paint a car as it would to cover the electricity bill of a typical U.S. home for nine weeks. Now let’s discuss the Buick Verano.

Starting in 2011, Orion Assembly, home of the Buick Verano, pioneered the use of a water-based “three-wet” paint process in the United States in a new paint shop. This process eliminated the need for a primer bake oven, normally used between the primer and color-coating layers. The result: three layers of paint applied — primer, color and clear coat one after another while still wet — before the vehicle takes a single trip through the oven. This plant now only uses about 1 megawatt hour of energy to paint each vehicle.

Buick Verano Sports Sedan Will Make Debut in Shanghai on April 19

SHANGHAI – Shanghai GM today announced that the Verano, Buick’s new-generation sports sedan, has been given the name of “Wei Lang” in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015.

As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance.

The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year’s North American International Auto Show in Detroit.

The Verano demonstrates Buick’s insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick’s classic design elements, exemplifying the elegance and dynamism of Buick’s new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class.

Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick’s bid for a stronger presence in China’s mid-range vehicle segment.