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2019 Regal Avenir Offers Sleek, Versatile Luxury

2019 Buick Rega Avenir

Premium Line Extends to Buick’s Freshest Face

SARATOGA SPRINGS, NY — With the addition of the Regal Avenir — the fourth Buick globally to get an Avenir trim in less than a year — the momentum behind Buick’s highest expression of luxury continues to grow. Since its introduction last fall, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding for the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels.

“Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”

Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles. Over the past four years, demand has risen 30 percent for midsize cars priced from $30,000 to $40,000, reflecting the increasing customer demand for more luxury, convenience and safety without compromising overall value.

Buick’s first cloud-connected Infotainment System debuts on Regal Avenir, enabling embedded apps and enhancing how customers interact with vehicle features such as profiles, available navigation, voice recognition system updates and applications. Owners will now be able to personalize their user preferences and seamlessly take that profile with them into any compatible vehicle.

“Innovation comes standard with Avenir,” said Chris Hay, Product and Pricing director, Buick and GMC. “It is a place for us to showcase our latest ideas to promote occupant well-being before we roll them out to other vehicles in our portfolio. The Enclave Avenir was the first Buick with Evonik Acrylite exterior lighting, a Rear Camera Mirror and an ionizer, and now Buick’s latest infotainment interface will come standard with the Regal Avenir.”



Other Avenir-exclusive interior details include a Whisper Beige interior theme with Ebony accents, unique diamond quilt-stitched front seats, embroidered first-row headrests and Avenir-scripted sill plates.

An Ebony interior theme is also available on Avenir models.

On the exterior, Regal Avenir’s more dramatic look features the unique Avenir three-dimensional mesh upper grille inspired by our award-winning concept cars. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel wheels create more visual differentiation and complement the Regal’s timeless design.

Numerous safety and driver assistance technologies available on other Regal Sportback models come standard on Avenir, including Rear Park Assist, Rear Cross Traffic Alert, Lane Change Alert with Side Blind Zone Alert, LED headlamps with auto leveling, cornering lamps and driver side auto-dimming mirrors. Additional active safety technologies, including Adaptive Cruise Control – Advanced, are also available.

A 250-horsepower 2.0-liter turbocharged four-cylinder engine producing 260 lb-ft of torque, a nine-speed automatic transmission, ample cargo space with a discreet rear opening and tri-folding 40/20/40 rear seats, wireless charging, navigation and Bose eight-speaker premium audio also come standard on Avenir.

Pricing will be announced early fall 2018 when Avenirs arrive at dealers.

With one of the freshest lineups in the industry, Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the new Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury. More information about Buick vehicles is available at buick.com.



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Buick LaCrosse Avenir Makes World Debut

2018 Buick LaCrosse Avenir

Buick’s highest expression of luxury, Avenir, expands to flagship sedan

With the arrival of the 2018 LaCrosse Avenir, Buick’s new sub-brand expands its offerings and provides customers a way to experience the highest expression of Buick luxury, regardless of whether they’re shopping for a car or SUV. First introduced with the 2018 Enclave that went on sale in October, Avenir features unique styling cues, an extensive set of standard features and exclusive premium materials for customers who want more.

“Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” said Duncan Aldred, vice president of Global Buick and GMC. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.”

Like the Enclave Avenir, the LaCrosse Avenir’s design details were channeled from our award-winning concept cars for a more dramatic look, expressed through a unique three-dimensional mesh upper and lower grille paired with chrome wings. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel or available 20-inch Midnight Silver wheels create a commanding road presence and complement the LaCrosse’s timeless design.



“Exterior styling is very important to LaCrosse buyers, and its sculpted beauty withstands passing trends,” says Bob Boniface, global director of Buick Exterior Design. “For Avenir, we focused on maintaining the timelessness of the LaCrosse, while giving these customers subtle and tasteful details that elevate this car to a new level.”

Inside, Avenir-exclusive details include a Chestnut interior color theme, embroidered first-row headrests and Avenir-scripted sill plates. Features available on other LaCrosse models come standard on the Avenir, including a powerful 310-horsepower V-6, nine-speed automatic transmission, navigation and Bose Centerpoint Surround Sound premium audio, as well as a panoramic moonroof.

Additional available features include Ebony interior, Intelligent Twin-Clutch AWD, Dynamic Drive Package featuring continuous variable real-time dampening control and a suite of advanced safety features. The Buick LaCrosse Avenir will arrive at dealers in early 2018. Discuss the new Buick LaCrosse right here.

2018 Buick LaCrosse Avenir interior seats



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Enclave Avenir Offers Progressive, Family-Oriented Luxury

2018 buick enclave avenir

2018 buick enclave avenir

Enclave Avenir ushers in the arrival of Buick’s new luxury sub-brand

NEW YORK — Debuting with the 2018 Buick Enclave Avenir, the new sub-brand represents the highest expression of Buick luxury. Avenir offers unique styling cues and an extensive set of standard features and premium materials throughout the vehicle. New and versatile functionality, interior spaciousness, and intuitive technologies build on the Enclave’s established popularity.

Smart innovation and style come standard on the 2018 Buick Enclave Avenir. Buick-first Evonik Acrylite exterior lighting illuminates the road ahead with the power of more than 100 LEDs across the vehicle. A Rear Camera Mirror provides a clearer, broader view of what’s behind. And in-vehicle ionization leaves the air cleaner and fresher. It’s all packaged within an elegant design that combines concept car inspiration with improved interior luxury amenities and roominess for up to seven passengers.

“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”

Enclave Avenir highlights

  • Avenir model comes standard with extensive active safety, connectivity and luxury features for a simple and convenient buying experience.
  • It has an all-new body structure for safety, strength and mass efficiency, plus 17 radar, camera and ultrasonic sensors when fully equipped.
  • It accommodates seven passengers comfortably and offers more cargo volume behind the first row than the Acura MDX, Audi Q7 and Infiniti QX60.
  • Standard hands-free power-programmable liftgate with a Buick tri-shield logo illuminates the ground below the hidden sensor and power-folding third row.
  • Avenir-exclusive 3-dimensional mesh grille, badging, pearl nickel 20-inch aluminum wheels and luxurious interior materials are standard.
  • Buick-first Rear Camera Mirror is standard on Avenir.
  • Buick-first Evonik Acrylite lighting technology provides a distinctive light signature.
  • Tow capacity of up to 5,000 pounds is more than enough to tow a typical 21-foot sport boat.
  • A standard 3.6L V-6 engine with stop/start technology, Buick-estimated 302 horsepower and 260 lb-ft of torque is paired with a nine-speed automatic transmission.
  • Standard five-link rear suspension and available continuously variable real-time damping (CDC) offer a refined, isolated ride.
  • Available intelligent AWD with active twin-clutch rear differential and Buick-first switchable AWD help improve control and efficiency.

Avenir: Buick’s highest expression of exclusive style, inclusive luxury

All Avenir models will feature an exclusive 3-dimensional mesh grille paired with chrome wings inspired by Buick concept cars. Additional Enclave Avenir notable styling cues include 20-inch, six-spoke wheels with a pearl nickel finish; five premium exterior colors; an Avenir Chestnut and Ebony interior with piping on the seats and contrasting stitching; embroidered first-row headrests; Avenir floor-mats; a wood-accented steering wheel; and bold Avenir-scripted sill plates on all four doors.

A wide array of advanced technologies and interior features emphasizing premium comfort and inclusive luxury comes standard in the Enclave Avenir, including heated and ventilated front seats; heated second-row seats; navigation; wireless charging; a dual moonroof; an 8-inch diagonal reconfigurable cluster display; a 360-degree surround vision camera system for easier parking; and a rear camera mirror that can function as a traditional mirror or as a camera, eliminating obstructions such as heads and headrests while expanding the rear field of vision by an estimated 300 percent.

Available adaptive cruise control and full speed Forward Automatic Braking offer customers even more safety feature options, and a premium suspension with continuously variable real-time damping (CDC) provides a smooth, comfortable ride, with enhanced body control and handling in Sport mode.

“This is a vehicle intended for Buick customers who demand the best and the latest our brand has to offer,” said Aldred.

Elegant design and functionality define the all-new Buick Enclave

The Enclave’s new design architecture enables a balanced, athletic appearance. New proportions give it a sleeker look with aerodynamic benefits for efficiency. The roofline is lower, the windshield is sharper and the wheelbase is extended, giving the vehicle a more dramatic stance. Its sculpted body creates a windswept appearance. Its interior is inviting and harmonious.

Extensive use of LEDs is integrated into Buick’s first application of Evonik Acrylite technology and bi-functional LED projector headlamps and LED tail lamps. The technology’s compound curvature application creates a smooth, uniform and recognizable appearance that will make the Enclave stand out on the road. IntelliBeam headlamps also allow drivers to experience better road illumination and improved visibility without having to manually switch the high beams on and off.

A significantly enhanced suite of available advanced safety technologies is engineered to help drivers monitor their surroundings and feel confident when behind the wheel. Standard safety equipment on all 2018 Enclaves includes a rear vision camera, rear park assist and seven air bags, including a front center side airbag. Among the available crash-avoidance technologies are rear cross traffic alert, front pedestrian braking, lane keep assist with lane departure warning, safety alert seat and surround vision.

Having leveraged the first-generation Enclave as a benchmark for quietness, the 2018 Enclave cabin is engineered to further minimize unwanted interior noise through its honed exterior shapes, sealing and sound-deadening acoustics and strategic use of materials throughout. QuietTuning and active noise cancellation enhancements help to reduce, block and absorb noise, keeping it from entering the cabin. A 10-speaker Bose Premium sound system with new components, new tuning and a redesigned bass enclosure further enhances the sound experience.

Another lifestyle-enhancing feature in the Enclave interior is an air ionizer that eliminates odors and provides higher air quality. It works by producing negatively charged particles that attract air-borne contaminants and break down their structure, cleaning the cabin air. The ionizer can help address external and internal odors and reduce bacteria, viruses, dust, debris and pollen, while also helping improve driver alertness. It requires no maintenance or filter replacement.

Enclave’s interior has flexible cargo solutions for large and small items. The vehicle has 10 percent more cubic feet of overall interior space when including the hidden underfloor storage, and 23.6 cubic feet of cargo space behind the third row. Other space enhancements include a 10-inch-deep dry underfloor storage with 3.1 cubic feet of space.

Second- and third-row seating fold flat to create a wide, nearly-flat load floor. A power-folding third row makes reconfiguring more convenient, while second-row SmartSlide Seats provide easy access to the third row. On the passenger side, the SmartSlide seat provides pitch slide functionality to allow access even with an empty forward-facing child seat installed (using the LATCH system).

Additional standard equipment on every 2018 Enclave includes keyless entry and push-button start, a hands-free power-programmable liftgate with a Buick tri-shield logo illuminating the ground below the hidden sensor, tri-zone automatic climate control, universal home remote and more.

Every Enclave also comes equipped with an OnStar 4G LTE Wi-Fi hotspot (AT&T data plan purchase required after limited data trial period) and five years of the OnStar Basic Plan[1] at no additional cost. Among other benefits like an industry-leading myBuick app, this connectivity plan features OnStar Smart Driver, an opt-in service designed to help Buick owners maximize their vehicle’s overall performance and become better drivers.

A frameless 8-inch diagonal infotainment system with Teen Driver, Rear Seat Reminder[2], and Apple CarPlay and Android Auto compatibility is standard. Every Enclave features Rear Seat Reminder2, an industry-first feature designed to remind drivers to check the back seat as they exit their vehicles under certain circumstances.

The Enclave will continue to be manufactured in Lansing, Michigan, and goes on sale in the fall of 2017. Pricing and other details will be announced later this year.