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Regal on Track to Deliver Best Retail Sales Month

Hot-selling sport sedan spurs Buick’s 23rd straight month of retail sales gains

DETROIT – Phillip Barr of Gilbert, Ariz., describes himself as a “car junkie.” The 26-year-old executive assistant has owned at least 10 cars, including two BMWs, two Mercedes-Benzes and a Porsche. He recently sold his Toyota Prius to buy a 2012 Buick Regal Turbo at Henry Brown Buick GMC outside of Phoenix.

“Regal Turbo had all of the options I wanted with a luxurious interior and smooth ride comparable to a Mercedes,” Barr said. “Honestly, I’d be the last person you’d think would buy an American car, but GM has really stepped up its game with the Regal Turbo to compete with the imports. It’s just as nice to drive as the BMWs and Mercedes I’ve owned for a fraction of the cost with a lot more options.”

Regal sales in August are on track to be the best since car launched in spring 2010. Approximately 45 percent of Regal buyers are coming from non-GM brands. In July alone, Regal outsold other similarly sized sport sedans, including Volkswagen CC, Lexus IS 250/350, Audi A4 and Volvo S60. Regal’s steady month-over-month gains have helped Buick glide through recent turbulence in the luxury vehicle segment.

Regal Turbo has accounted for a third of the sport sedan’s retail sales since its launch this past spring. The turbo’s 2.0-liter direct-injection four-cylinder engine delivers better horsepower and torque than the Acura TSX and Volkswagen CC, and with its manual six-speed transmission, it also delivers better fuel economy, with an EPA-rated 32 mpg highway.

Buick will double its Regal lineup this fall with the introduction of the performance-oriented 2012 Regal GSand the fuel-efficient 2012 Regal with eAssist™.

U.S. News & World Report recently named Regal the Best Upscale Midsize Car for Families for 2011, ranking it No. 1 out of 21, based on analysis of 27 published reviews; test drives of Regal, and analysis of reliability and safety data. The magazine said that “Among midsize cars, the Regal shines with performance that balances fuel economy and power, handling and ride comfort.”

Rachel Hayes of Phoenix said she “fell in love” with the Regal when she saw it on the showroom floor at Liberty Buick in Peoria, Ariz.  The 29-year-old social worker said she’s received nothing but compliments for it.

“The new Regal is way more stylish and sexy than the old Regal, and it has a great sound system,” said Hayes who previously owned a 2008 LaCrosse. “Buick is the new Lexus. Everyone I’ve shown my Regal to is completely surprised by it.”

 

 

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Verano Takes Quiet Tuning to New Level of Refinement

Newest Buick designed to deliver quietest performance in segment

DETROIT – The all-new 2012 Buick Verano luxury sedan, which goes on sale later this year, is expected to deliver one of the quietest driving experiences in the industry – better than key competitors Lexus IS 250 and Acura TSX.

Buick noise and vibration engineers fine-tuned Verano to the highest standard of quietness by replicating the hushed interior of another luxury sedan – the Buick LaCrosse.

“By positioning the Verano against the very best, our noise and vibration team went above and beyond to deliver the quiet driving experience for which Buicks have become known,” said Chuck Russell, Verano vehicle line director. “Quiet-tuning components and systems are built into every facet of the Verano’s architecture.”

Vehicles generate noise in a number of ways, including the transmission and gears, air induction and exhaust, electro and electromechanical parts, fuel delivery and brake function, as well as road and wind noise.

A dozen noise-reducing and noise-cancelling technologies are used throughout Verano’s body structure for increased cabin isolation and quietness – all without adding net weight to the car:

  1. A 5.4-mm-thick acoustic-laminated windshield and 4.85-mm-thick acoustic laminated side glass that minimizes wind noise
  2. Acoustic insulation material on both sides of the front steel dash panel and under the hood that reduce engine noise
  3. Five layers of acoustic insulation material in the headliner, including a premium fabric on the visible outer layer that muffles wind noise
  4. Triple-sealed doors that keep out exterior noise
  5. Three layers of acoustic insulation material in the doors that reduces the sound of wet-road sizzle
  6. Dual-density carpet on the floor that block coarse road and tire noise
  7. Underbody paneling that lowers wind and low road-surface noise while improving fuel economy
  8. Liquid-applied sound deadener that supports a solid body structure
  9. Specially tuned air intake and exhaust systems that enable pleasing engine sound quality without sacrificing engine performance
  10. Isolated chassis components that reduce vibrations over irregular road surfaces for a solid road feel
  11. A patented rear suspension that enables crisp road feel and superior ride and handling performance without sacrificing quietness
  12. Hydraulic suspension bushings and an isolated engine cradle that reduces or eliminates vibrations.

In addition, Verano uses heat-activated baffles in various pillars, crossbars and other structural members to seal and close sections of the body structure that could transmit noise or allow water leaks. The heat-activated baffles are inserted at strategic areas of the body structure and expand in paint ovens to fill the structural cavities.

The sound of silence in the Verano resulted from hundreds of virtual and physical tests on the car’s body structure, tires, chassis, interior and powertrain under a variety of conditions to eliminate or reduce noise, vibration and harshness. Road noise was measured on a variety of surfaces and in a wind tunnel, as well as in thermal and cold chambers. A four-post shaker rig was used to evaluate squeaks and rattles.

Among the 200 parts that typically come under scrutiny during noise analysis is the air induction system, which helps engine efficiency and performance. Special tuning elements were made to Verano’s clean air duct to remove harsh frequencies during vehicle acceleration.

Verano’s acoustic engine cover, alternator and refined engine accessory drive system are designed for quiet operation, and its six-speed automatic transmission allows the engine to operate at lower – and less noisy – speeds on the highway.

The use of more than 60 percent high-strength steel in Verano’s structure helps eliminate squeaks and rattles because the body is stiffer.

“Verano was held to the highest standards, as accomplished on Buick Enclave, LaCrosse and Regal, and it achieves a new standard for interior quietness,” said Tony DiSalle, U.S. vice president of Buick Marketing. “We’re confident that luxury car shoppers will be hard pressed to find a quieter car at any price point on the market today.”

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2012 Buick Regal eAssist and GS Pricing Announced

Arrival of fuel-efficient eAssist and performance-oriented GS broaden Regal’s reach

DETROIT – Buick’s Regal offerings will double this fall, with the arrival of the new technologically advanced 2012 Regal with eAssist and the performance-oriented 2012 Regal GS, which are expected to broaden the appeal of the hot-selling midsize luxury sport sedan.

Regal with eAssist will start at $29,530, and Regal GS will start at $35,310; both prices include $860 in destination charges. The eAssist system is a $2,000 option on the Regal base model, mated to a 2.4L Ecotec engine. Buick will continue to offer the base model without eAssist as well as the 2.0L turbo.

“Regal with eAssist and Regal GS offer distinct advantages to midsize luxury sport sedan customers,” said Tony DiSalle, U.S. vice president of Buick Marketing. “The eAssist’s advanced technology delivers the most fuel-efficient option, while the high-output GS is the sportiest expression of Regal to date.”

Regal with eAssist uses a variety of advanced technologies and body enhancements to deliver an EPA-rated 25 mpg in the city and 36 mpg on the highway, the latter being unsurpassed by the higher-priced Lexus HS Hybrid and Lincoln MKZ Hybrid.  With gas prices near $4 a gallon, the option on Regal should pay for itself in about 3 ½ years.

The fuel economy boost that Regal with eAssist offers comes from pairing the direct-injected 2.4L four-cylinder Ecotec engine with a state-of-the-art lithium-ion battery system and electric motor-generator that enables regenerative braking capability. This “light electrification” system also is available on the 2012 Buick LaCrosse.

Standard features with the eAssist system include driver-selectable, fuel economy-optimizing mode for the air conditioning system, enabling more frequent and longer-duration engine stop periods; ECO gauge on the instrument panel that continuously responds to driving behavior, enabling the driver to drive with greater efficiency; and powerflow readout in the color infotainment or driver information center that shows the flow of energy through the electric assist system, such as battery charging from regeneration and electric power directed to the engine.

Regal GS has been SAE-certified to deliver 270 horsepower (201kW) and 295 lb.-ft. of torque (400Nm). Its exclusive Ecotec 2.0L direct-injected turbocharged four-cylinder engine delivers more torque than Acura TSX V-6, Audi A4 Sport, Lexus IS 250 and Volvo S60 T5. Torque is the twisting force that gets a vehicle moving and what the driver feels when accelerating.

The GS’s engine is mated to a standard six-speed manual transmission, and gets an estimated fuel economy of 27 mpg on the highway. A six-speed automatic transmission will be available later in the model year. The GS powertrain is covered by a five-year, 100,000-mile warranty.

Regal GS also features push-button start; a leather-wrapped, flat-bottom sport steering wheel with audio controls; metal sport pedals; and leather-appointed, heated and 12-way adjustable sport seating. A Harman Kardon premium 336-watt, 5.1 Matrix Surround Sound system with nine speakers is also standard.

Regal GS is also equipped with an Interactive Drive Control System, which adapts damping and other driving functions that allows the driver to choose a standard adaptive setting, a Sport mode, and a GS mode, which is tuned for those who enjoy a higher level of ride and handling performance.

Other standard features on Regal GS include front and rear ultrasonic parking assist, a 120-volt accessory power outlet, Bi-Xenon HID headlamps, and 19-inch alloy wheels; 20-inch polished alloys with summer-only performance tires are available.

Later in the year, Regal GS and Regal with eAssist both will come with standard Buick IntelliLink, which uses Bluetooth or USB to connect the driver’s smartphone to a new 7-inch, high-resolution, full-color touch screen display radio. IntelliLink expands on Buick’s current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®.

Most important, Buick IntelliLink enables seamless integration of stowed portable devices with each vehicle’s infotainment system, allowing drivers to keep their hands on the wheel and eyes on the road.

“As is the case on all Regal models, the GS and eAssist offer the winning combination of advanced technology, no-compromise driving performance, luxurious style and passenger comfort that make Buick one of the fastest growing automotive brands in North America,” DiSalle said.