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Quiet Cabin Makes Buick LaCrosse a Better Listener

Speech engine picks up accents and dialects from IntelliLink voice commands

DETROIT – When General Motors speech recognition engineer Robert Sims worked to develop one of the industry’s first in-car hands-free calling systems years ago, his goal was to make the call quality clear enough that his wife wouldn’t hang up on him.

Today, Buick’s IntelliLink system can do far more than place a call, and QuietTuning technologies like those in the LaCrosse luxury sedan make using voice controls easier for owners regardless of marital or relationship status.

QuietTuning is Buick’s comprehensive engineering process to reduce, block and absorb interior noise. For LaCrosse, that means features like laminated window glass, triple door seals and liquid applied sound deadening.

“There’s definitely an advantage when we’re developing voice controls in a quieter cabin,” said Sims. “The system’s ability to hear a command relies on SNR, or signal-to-noise ratio. If noise is extremely low like it is in the LaCrosse, the user’s voice, or signal, can be lower. In other words, a LaCrosse driver can easily speak to the IntelliLink system at a normal, conversational volume.”

As someone who drives an 80-mile commute each day, quietness and minimizing distractions are a personal matter for Sims. That’s helped drive him to make Buick’s IntelliLink voice commands simple, intuitive and designed around the controls drivers need most.

With IntelliLink – standard on every 2013 Buick – drivers can use voice commands to control navigation and audio functions with the push of a button while keeping eyes on the road. With a smartphone paired, IntelliLink’s voice commands can even tune to a Pandora internet radio station or “like” a song.

How does it work? Using a microphone in the cabin’s headliner – optimally placed by Sims and his team – the system uses a speech engine to match spoken words to known voice commands. When the engine finds a match, that command is executed.

“We’ve also designed the system with speaker adaptation, which means the engine is trained for different accents or dialects,” said Sims. “It can begin to predict speech patterns based on those models. Your LaCrosse remembers your speech patterns even after the car is turned off and on, but it can also identify another user and predict his or her patterns as well.”

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Buick Retail Sales Rise 49 Percent in First Quarter

Regal, Enclave propel 18th straight month of retail sales gains in March

DETROIT – Buick, the fastest growing major automotive brand in the United States in 2010, finished the first quarter of calendar year 2011 with retail sales up 49 percent and total sales up 39 percent. March also marked Buick’s 18th straight month of growth with retail sales up 24 percent and total sales up 21 percent.

“Regal, LaCrosse and Enclave continue to attract new-to-Buick buyers seeking fuel efficiency, luxury and style in the midsize sedan, full-size car and crossover segments,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “We fully expect the arrival of the fuel-efficient LaCrosse with eAssist and all-new Verano luxury compact to attract even more new customers to Buick.”

Approximately 38 percent of Buick buyers come from non-GM brands and 17 percent come from imports.

Regal, which launched last April, continued to help Buick grow in March with demand for the sporty sedan accelerating thanks to increased availability of the all-new Regal CXL Turbo, which accounted for 30 percent of Regal’s retail sales in March. The turbo’s 2.0-liter direct-injection four-cylinder engine delivers better horsepower and torque than the Acura TSX, and with its manual six-speed transmission, it also delivers better fuel economy, with an EPA-rated 32 mpg highway.

Retail sales for LaCrosse also were up in the first quarter by 4 percent. The 2012 LaCrosse will feature eAssist, which uses an electric motor and lithium-ion battery to capture energy created during braking. Electric power used for starts and stops and light power boost while cruising.

Enclave, which had the strongest sales in its four-year history last year, continued to grow in the first quarter of 2011 with retail sales up 24 percent and total sales up 17 percent. Enclave’s monthly total sales also were up 8 percent year over year. So far in 2011, Enclave has the highest conquest rate of any Buick at 46 percent. The crossover delivers better fuel economy than any eight-passenger crossover, with 24 mpg highway (2WD).

“Fuel efficient vehicles and positive word of mouth continue to draw new customers to Buick showrooms,” Sweeney said. “Consumer interest in the brand also is evident by a 31-percent year-over-year increase in traffic at Buick.com, which is an important sales generator.”

Some of Buick’s hottest markets in the first quarter included Miami, New York and Houston; the latter is hosting the 2011 NCAA Final Four® basketball tournament, of which Buick is a sponsor.

Buick’s new partnership with the NCAA started during March Madness® and continues to generate buzz online at www.ncaa.com/buick, the home of the Buick Human Highlight Reel. This collection of videos celebrates the achievements of former student-athletes who are making a difference in their communities. Buick also is the exclusive title sponsor of a 30-minute television show featuring select Human Highlight Reel stories airing prior to the 2011 NCAA Men’s Final Four® semifinal games on April 2.

 

 

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Buick Enclave Sees Future, Predicts Impact

Award-winning luxury crossover employs safety measures before rollover impact

DETROIT – Rollovers are among the rarest of vehicle crashes, but the 2011 Buick Enclave still provides maximum protection against them.

High-tech sensors designed to predict rollovers and help protect vehicle occupants before a crash occurs are part of the standard comprehensive safety package on the 2011 Enclave, recipient of NHTSA’s highest five-star overall vehicle safety score and recently awarded a Top Safety Pick by the Insurance Institute for Highway Safety.

Enclave’s StabiliTrak electronic stability control with rollover mitigation, traction control, Panic Brake Assist and anti-lock brakes help drivers avoid such crashes. In addition, the luxury crossover’s new rollover sensing technology ensures timely deployment of occupant crash protection systems.

The sensors can predict in a fraction of a second whether a rollover is likely to occur. If it senses a rollover, the system sends a signal to deploy front seat safety belt pretensioners and head curtain side air bags to protect occupants. Pretensioners reduce safety belt slack, and load limiters moderate the load of the safety belt on the occupant in a crash. Both technologies work together to help keep occupants in place during a crash.

“It’s like we gave the Enclave special powers when it comes to rollovers,” said Bridget O’Brien-Mitchell, the General Motors engineer who led the team that developed predictive rollover sensing. “But we’re using technology as part of our commitment to protect customers and their families.”

According to the NHTSA Traffic Safety Facts 2009 annual report, rollovers accounted for 2.2 percent of all vehicle crashes, while fatalities from these crashes amounted to 35.4 percent of all traffic deaths.

Rollover sensing is part of a suite of Buick advancements that provide continuous safety before, during and after a crash. All Buicks, including Enclave, feature the safety and security of OnStar technology. In the event of a crash, OnStar’s Automatic Crash Response alerts first responders to get medical assistance on site as quickly as possible.

O’Brien-Mitchell, who has been working on vehicle safety for 20 years, began her career with GM as a co-op student at 16, working on designing cars and trucks just as she earned her driver’s license. She shares office space with her canine pal Curtis, a Future Leader Dog.

“Curtis helps keep the team in a cheerful mood,” said O’Brien-Mitchell. “When we’re tackling a tough engineering problem, it helps to have a furry friend to cut the tension around the office.”

While the Enclave is loaded with safety features, O’Brien-Mitchell reminds drivers that the best safety technology is still the safety belt: “The safety belt is the most effective safety system in a vehicle, so it’s important to always buckle up.”