Tag: featured

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LaCrosse GL Concept Refines Buick’s Signature Style

Elegant forms, warm hues and inviting materials preview possible design direction

LOS ANGELES – When designers set out to capture the essence of Buick luxury for the LaCrosse GL concept vehicle, they looked to the fine cuisine, heirloom objects and enriching experiences the brand’s customers savor. The design study is on display at the L.A. Auto Show through Nov. 17.

Buick’s color and trim designers worked from a palette of cabernet red, dark cocoa brown and caramel choccachino. They took inspiration from the burnished metal of antique jewelry, ombré patina on vintage guitars and flocked lining of keepsake boxes. For GL’s French-stitched premium leather seats, the designers looked to the understated elegance of classic club chairs and contours of windswept sand dunes. And their use of smooth suede for the headliner is designed to invite one’s touch like a favorite pair of gloves.

“The LaCrosse GL concept expresses Buick’s distinctly human kind of luxury – one that is as warmly inviting as it is elegant and refined,” said David Lyon, executive director of design. “The design cues that already distinguish the production LaCrosse – such as the premium leather-upholstered seats, ice blue ambient lighting and soft touch surfaces – are amplified in the GL and serve as inspiration for future Buick models.”

LaCrosse GL’s cabernet red exterior paint is complemented by brushed and tinted chrome accents on the grille, door handles and deck lid, as well as around the windows, taillights and headlights. Machine-face, satin-finish 20-inch rims fill the wheel wells for a firmly planted appearance.

“The brushed-and-tinted chrome trim gives the GL a more subdued appearance than if we had used bright chrome. The overall effect is more in keeping with Buick’s quietly confident aesthetic,” said Magdalena Kokoszynska, creative designer on LaCrosse GL.

Open the GL’s doors and backlit Buick-emblazoned sill plates invite one to enter like illuminated welcome mats.

Take a seat and one is ensconced in luxury, enveloped by flowing sculptural surfaces finished in a rich blend of warm-hued materials. They offer soft-touch refinement and surprise-and-delight details. The seats, doors and instrument panel surfaces are finished in contrasting dark cocoa brown and caramel choccachino leather. The seat cushions’ pillowed surfaces evoke windswept sand dunes, and the ice-blue French stitching along their seams harmonize with Buick’s signature ambient lighting.

Overhead, one finds a rich choccachino suede headliner – a material and usage rarely seen in anything but the most luxurious automotive interiors. This butter-soft material also accents the steering wheel, inviting one’s touch.

Like the GL’s exterior trim pieces, the interior metal accents on the instrument cluster and center stack controls are a darker, warmer hue, and are complemented by the swirling grain of wood trim on the steering wheel and dash that evokes the ombré patina fade found on classic Gibson Les Paul guitars.

Attention to detail also is evident underfoot, where leather-surged and accent-stitched floor mats offer further refinement. Likewise, the storage compartments are flocked like the interior of a jewel box.

“Every surface in the interior of the LaCrosse GL has been crafted with the knowledge that Buick customers enjoy the finer things in life, but don’t need to flaunt it,” Kokoszynska said.

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2012 Buick Verano Starts at $23,470

New addition to portfolio expected to attract new customers to luxury brand

DETROIT – The all-new 2012 Buick Verano luxury sedan, which goes on sale later this year, will have a starting price of $23,470 including $885 in destination charges.

The Verano offers more passenger and cargo volume than the Acura TSX sedan or Lexus IS 250.

“Verano is a great new addition to Buick because it expands the brand’s reach,” said Tony DiSalle, U.S. vice president of Buick Marketing. “With Verano, we’re inviting new customers into the Buick family, giving us the opportunity and privilege of building longtime Buick loyalty.”

Verano is Buick’s third all-new model in the past three years and the first in the compact segment, delivering the premium features and luxury characteristics that have helped make Buick one of the fastest-growing automotive brands in North America.

The car will be offered in three models, with the top model carrying a suggested retail price of $26,850, including destination charge. All models are powered by a fuel-efficient 2.4L four-cylinder engine mated to a six-speed automatic transmission that delivers 180 hp at 6,700 rpm with 171 lb.-ft. of torque at 4,900 rpm.

The Verano’s exterior is distinguished by sleek lines, blue translucent projector beam headlamps and standard fog lamps and 18-inch multi-spoke, forged alloy, silver-finish wheels, with a premium 18-inch split spoke wheel design available on certain models.

The Verano interior is designed for exceptional seat comfort and support, and contains Buick’s signature acoustic refinement and premium soft-touch materials inspired by the award-winning Buick LaCrosse. A dozen noise-reducing and noise-cancelling technologies are used in more than 50 areas of Verano’s body structure for increased cabin isolation and quietness.

“Rich leather appointments, warm wood tones, metallic accents, soft ambient lighting and intelligent technologies make the cabin an inviting environment,” said David Lyon, executive director of Verano’s design.

Verano standard features include leatherette seating, high-resolution 7-inch diagonal LED backlit color-touch radio display with IntelliLink technology and 10 standard air bags. Automatic climate control, remote start, power windows and steering wheel radio controls are also standard.

The up-level model features the same leather materials used in the LaCrosse.  The Verano’s seat heaters automatically activate in temperatures below 45 F (7 C) when using the remote start function, along with rear defogger on all models and heated outside mirrors.  Verano also features an available heated steering wheel – an option not found vehicles like the Lexus IS250 or Infiniti G25. Push-button engine start is available on lower-level models, and is standard on the up-level model.

The standard all-new Buick IntelliLink system uses Bluetooth or USB to connect a driver’s smartphone to the touch-screen display radio. IntelliLink expands on Buick’s current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®. Full functionality requires a compatible Smartphone and data plan rates apply.

In addition to Buick IntelliLink, a nine-speaker Bose sound system specifically engineered for the Verano’s interior is available on all trim levels.

OnStar is standard for six months on all Verano models. It uses GPS and cellular phone technology to call for help in the event of a collision. OnStar subscribers also can use the service to send help to other motorists and to call for help in other non-collision emergencies.

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Regal on Track to Deliver Best Retail Sales Month

Hot-selling sport sedan spurs Buick’s 23rd straight month of retail sales gains

DETROIT – Phillip Barr of Gilbert, Ariz., describes himself as a “car junkie.” The 26-year-old executive assistant has owned at least 10 cars, including two BMWs, two Mercedes-Benzes and a Porsche. He recently sold his Toyota Prius to buy a 2012 Buick Regal Turbo at Henry Brown Buick GMC outside of Phoenix.

“Regal Turbo had all of the options I wanted with a luxurious interior and smooth ride comparable to a Mercedes,” Barr said. “Honestly, I’d be the last person you’d think would buy an American car, but GM has really stepped up its game with the Regal Turbo to compete with the imports. It’s just as nice to drive as the BMWs and Mercedes I’ve owned for a fraction of the cost with a lot more options.”

Regal sales in August are on track to be the best since car launched in spring 2010. Approximately 45 percent of Regal buyers are coming from non-GM brands. In July alone, Regal outsold other similarly sized sport sedans, including Volkswagen CC, Lexus IS 250/350, Audi A4 and Volvo S60. Regal’s steady month-over-month gains have helped Buick glide through recent turbulence in the luxury vehicle segment.

Regal Turbo has accounted for a third of the sport sedan’s retail sales since its launch this past spring. The turbo’s 2.0-liter direct-injection four-cylinder engine delivers better horsepower and torque than the Acura TSX and Volkswagen CC, and with its manual six-speed transmission, it also delivers better fuel economy, with an EPA-rated 32 mpg highway.

Buick will double its Regal lineup this fall with the introduction of the performance-oriented 2012 Regal GSand the fuel-efficient 2012 Regal with eAssist™.

U.S. News & World Report recently named Regal the Best Upscale Midsize Car for Families for 2011, ranking it No. 1 out of 21, based on analysis of 27 published reviews; test drives of Regal, and analysis of reliability and safety data. The magazine said that “Among midsize cars, the Regal shines with performance that balances fuel economy and power, handling and ride comfort.”

Rachel Hayes of Phoenix said she “fell in love” with the Regal when she saw it on the showroom floor at Liberty Buick in Peoria, Ariz.  The 29-year-old social worker said she’s received nothing but compliments for it.

“The new Regal is way more stylish and sexy than the old Regal, and it has a great sound system,” said Hayes who previously owned a 2008 LaCrosse. “Buick is the new Lexus. Everyone I’ve shown my Regal to is completely surprised by it.”