Toyota Highlander Commercial Disses RMW!

[ga_rms]

True. One of these days people will come back around. Hopefully.

 

[turbostar]

I think the appropriate response would be for each of us to email toyota and say "I just saw the Highlander ad with the Roadmaster wagon-Where can I buy the Roadmaster?"

 

[MarkMc00]

I think the appropriate response would be for each of us to email toyota and say "I just saw the Highlander ad with the Roadmaster wagon-Where can I buy the Roadmaster?"

What's the email address?

 

[turbostar]

go to toyota.com,then contact us.

 

[Ozzy]

http://www.youtube.com/watch?v=G21YCQF62Cw&feature=player_embedded

 

[ilgoldstein]

http://www.youtube.com/watch?v=G21YCQF62Cw&feature=player_embedded

That's better!

 

[bdblly]

That was really funny! I like the cow horns on the front of the Toyota.

 

[epstacey1]

o m g hate the commercial,of course my wagon looks just like the one in the commercial
and of course everyone has to make a comment!!! esp. my two h.s aged kids. I live for chances to pick them up from school in it tho!

 

[Griswold]

Just saw the commercial for the first time. Actually, my 10 year old pointed it out "Dad, they're making fun of our car". Just so happens we were looking at a Highlander last weekend. Thing is the RMW is 15 years old and you can't get new ones. I just don't want to have to deal with everything that goes with a 15 yr old car. The Highlander is OK, but no RMW. It's boring and the only thing going for it is reliability (because it's new). When I asked the salesman if it can carry a 4x8 sheet, the answer was "why would you want to do that?". I guess it can't. Left unimpressed but now I definitely won't be going back.

 

[bdblly]

In response to that salesman's question of "Why would you want to do that?", because some people need to, and even though they are very popular these days, NOT EVERYONE OWNES A TRUCK!!! A Roadmaster still has more class than most new vehicles these days.

 

[kiltedscotsman]

Toyota aimed the ad at people who buy SUV's anyway, so essentially, the minivan mom crowd, or people that want some off road prowess. They are preaching to the converted. Their marketing agency was both right and wrong picking a woody wagon.

Right in that 99% of people that buy SUV's over and over again, would have no idea what the wagon was, they would have just thought it an illustration of an 'old' car. The wood effect is a central identifier of something that just isn't done anymore, and that's why it's so effective, (to the target audience) and illustrates the 'get a new car' theme more.

Wrong, in that of course, collectors and niche market cars like woodywagons, are instantly recognised by the people in the know, who wouldn't be in the market for an SUV anyway.

Of course, seeing as we wouldn't buy a big SUV from Toyota, or Honda or Ford etc, it's no loss to them in this case.

I'm thinking Toyota pulled the ad, as the agency that created this had no idea that the roadies have a cult following, and Toyota found out that it wasn't 'just another old car' so poor research there. They would have been better off picking something that has more universal derision, like the Ford Contour/Mercury Mystique, or, a rusty old early 90's Volkswagen.

Ever seen a VW 10yrs old or more on the road? Not many, right? And when one does, they are rust buckets.

 

[Man From Knobstock]

Doesn't the PBS show, "Top Gear," feature a B-Body Chevy or Buick Longroof in one of their episodes?

 

[Endless Quest]

I think that commercial is not in touch with kids and they have the coolness factor all wrong. Yesterday I took my 14 and 13 year old daughters and five of their 13 year old friends out to a birthday party. They fought over who gets to ride in the third row seat. I heard one say to my younger daughter "this car is so cool...if my dad had a car like this I would ride back here every time". My daughter replied "yea, that's where I ride", followed by "You're so lucky" by her friend. Take that Toyota!

 

[Red RoadMonster]

Was a Roadmaster in last weeks episode of White Collar

 

[milkman]

the one with forde? or before that?

saw it, used in a heist it was sexy