Category: Buick Cascada

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2018 Buick Cascada Gets More Colorful

2018 Buick Cascada Sport Touring Convertibles

New color options add modern hues to Cascada palette

DETROIT — This fall, Buick will expand the Cascada’s color palette by adding more options based on customer feedback and advanced color trending analysis. Building on a proven color strategy, Buick will add three new exterior colors and two new convertible tops and expand the Sport Touring Dark Effects Package with two additional exterior colors, enhancing customers’ ability to express their personal style on the road.

Buick’s three new jewel-toned exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic — align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.

“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.

The coordination of Cascada’s newest color palette with larger global color trends is the result of an ongoing advanced color and trim trend analysis from Buick’s Design Color and Trim Studio. Looking at multiple industries, Buick Color and Trim creative designers research, analyze, design and develop interior and exterior colors and materials three to four years in advance of a vehicle debut.



“Our Color and Trim designers possess a specialized skill set and acumen for knowing which trends have lasting power and interpreting them for automotive so the choices remain fresh, modern and relevant,” says Sharon Gauci, global director, Buick Design Color and Trim.

A number of the colors in the updated Buick Cascada color palette appear in the Fall 2017 PANTONE Fashion Color Report, validating the Buick design team’s work.

New color options have also expanded to the Cascada’s convertible top. Sweet Mocha and Malbec are the two new available convertible top options on the Premium trim, joining Ebony.

Carrageen Metallic will be offered exclusively on the Cascada’s Sport Touring model.

Summit White and Ebony Twilight Metallic join Sport Red as available exterior colors on Sport Touring with Dark Effects package.

In addition to more color options, standard 20-inch twin-spoke black-painted wheels are now standard on the 2018 Sport Touring model and navigation is included on all 2018 Cascada models.

Since launch, the Buick Cascada has outsold the BMW 2 Series convertible as well as Audi’s A3 and A5 convertibles combined. It attracts almost 7 out of 10 buyers from outside Buick and other GM brands. Since launch, fleet sales account for less than one percent of total Cascada sales.



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Buick Cascada Has Sport Touring Appeal

Buick Cascada Sport Red

New Buick Cascada with sport red interior includes exclusive Dark Effects package

HOLLYWOOD, Calif. — When the all-new Buick Cascada convertible was introduced early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. In a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated top and stress-reducing engineering at a price that leaves room in your budget to explore the open road. Cascada also has the honor of being the first 2017 convertible to receive a 5-Star Overall Vehicle Score for Safety from the National Highway Traffic Safety Administration1.

In the months since the Cascada launched, its competitive set hasn’t grown, but choice within the Cascada portfolio has. The latest sport touring color introduction — Sport Red — is the response to customers who asked for a brilliant shade of red.

“We’ve heard it from customers all year: ‘What a beautiful car. Can I get it in red?’ Well yes, now you can,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “This new addition to the Cascada portfolio offers a modern style statement with blacked-out exterior trim and red interior stitching.”

Exterior styling is a top consideration for customers, and the Cascada’s new Dark Effects package makes a unique statement. The package features a gloss-black finish on the grille, mirror caps and 20-inch wheels, as well as body-color trim across the decklid. Inside, new red stitching adds contrast to the instrument panel, doors and seats. The package is paired exclusively with the new Sport Red exterior color and is available only on the Cascada Sport Touring model in limited volume — 150 initial vehicles will arrive starting February 1, 2017.

The new Sport Touring Cascada in Sport Red with the exclusive Dark Effects package is the second unique expression added to Buick’s convertible lineup this year. Earlier this fall, the 2017 Cascada Sport Touring launched with a vibrant True Blue exterior color, an exclusive new 20-inch wheel design and sporty interior trim.

A recent Autotrader study2 showed that almost a quarter of customers will delay the purchase of a vehicle if the color they want isn’t available, so Buick will regularly offer new color and trim combinations for the Cascada, giving the brand more opportunities to explore new style statements and connect with unique personalities.

Through August, the Buick Cascada has outsold BMW 2 Series, Audi’s A3 and A5 convertibles combined and attracts six out of 10 buyers from outside Buick and other GM brands. Sales since launch have been limited to retail buyers, with no deliveries to fleet customers.

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What’s In Store For Buick In 2017

The all-new 2017 Buick LaCrosse arrives this year as Buick’s design and technology flagship.

Buick Growth Outpacing All Major International Brands

The Encore, Cascada convertible, Envision compact SUV and LaCrosse are rounding off a list of pure excellence for 2017. Nationally and Internationally, Buick is taking the car industry by storm with top sales, excellent designs and leading technology.

The summer of 2016 has shown enormous growth and sales for Buick, selling more than 200,000 vehicles Internationally. They’ve shown unprecedented sales of 675,964 throughout the month of June alone. They ended the first half of 2016 20.1% over the same period of time in 2015.

This year has been such an exciting moment for Buick by taking the position as the fifth largest passenger vehicle in China, surpassing Acura, Lincoln, and Infiniti throughout North America.

While the 2017 Encore has been chosen the number one pick in small SUVs in the U.S., its growth has soared on the International market, surpassing sales well over a half-million since it came on the scene three years ago. Encore has contributed to more than one-third of all of Buick’s sales and rising to 34% within the first two months of 2016.

Along with the Envision compact SUV and LaCrosse, the 2017 Encore will be flying out of the dealerships’ doors both nationally and internationally very quickly!

Buick’s top selling Envision luxury crossover ended it’s first month of sales in the U.S. with 1,436 deliveries while only offering limited availability. With the launching of the 2017 model in the fall, Envision will have a price range starting at $34,990. Envision has rapidly become the best selling model internationally, followed by Encore and LaCrosse.

Buick’s brand new LaCrosse flagship sedan is about to land in showrooms any time now. This gorgeously designed 2017 luxury sedan will launch globally in the second half of this year. Buick will be showcasing its unique design and technological advancements and (take note) more than 950,000 customers world-wide have chosen the LaCrosse as their number one vehicle choice since 2009.

Buick’s international luxury vehicles feature sculpted designing, precision technology, superior interiors and superb performance. Buick is continually attracting new customers on a daily basis both in North America and China.

Buick is looking toward 2017 with a great deal of excitement and enthusiasm as their superior line of vehicles continue to outsell their competitors. This is the best time for new customers to start taking a closer look at their new line of outstanding SUVs and cars. With the launch of the Cascada convertible in the United States and the Excelle GT, which has become the number one choice throughout China, there is no stopping Buick. The Cascada is being offered at a much lower starting price than the Audi A3 convertible while offering the same power and space available in the Audi A5 convertible. Adding to that, the Cascada is outselling both of these vehicles, combined, just in the first half of this year.

Some of Buick’s models are already launching while others will hit the scene this fall. There’s a great deal in store for customers with this line of excellence. With innovative technology, beautiful designs and strong attention to comfort; consumers both nationally and internationally will be grabbing up these cars very quickly!