Posted on Leave a comment

Buick Introduces Expressive New 2018 Regal Sportback

2018 Buick Regal Sportback

Sleek Sportback appearance, excellent driving performance, unexpected flexibility

DETROIT — With the 2018 Regal Sportback, Buick builds on its track record of making bold moves outside traditional vehicle segments to deliver unique customer offerings that fit modern lifestyles. The Regal Sportback provides a sleek, sporty, coupe-like design, the spirited performance of a premium sports sedan and unexpected versatility in one sophisticated package for a perfect balance of form and function.

The coupe-like roofline captures the expressive style and passion customers want, while the five-door layout enables easier access to cargo space. With the split-folding second row seats in place, the new Regal Sportback offers 31.5 cubic feet of cargo space, more than twice as much as the 2017 Regal.

In keeping with its sporting nature, the Regal Sportback’s cabin takes a driver-centric approach, with the center stack skewed towards the driver for a cockpit feel. The cabin’s craftsmanship is characterized by clean lines, uncluttered surfaces and premium seating materials.

“The new Regal Sportback was developed with today’s active, independent, premium car customer in mind,” said Duncan Aldred, vice president, Global Buick and GMC. “They have an SUV in the garage and are looking to complement it with a sport sedan, but have an appreciation for the usefulness of a versatile cargo space when an occasional need arises.”

Regal Sportback highlights:

  • Available intelligent all-wheel drive (AWD) with active twin-clutch for improved vehicle control and efficiency in any conditions.
  • AWD models have an eight-speed automatic transmission and front-wheel-drive models have a nine-speed automatic.
  • The 2.0-liter turbocharged four-cylinder engine produces a GM-estimated 250 hp and 260 lb-ft of torque (FWD) and 295 lb-ft of torque (AWD).
  • The discreetly integrated rear opening has a tri-folding 40/20/40 rear seat available and a 60/40 split-folding seat standard.
  • Safety innovations include a Buick-first active hood pedestrian safety system, Front Pedestrian Braking and Lane Keep Assist.
  • There’s more overall cargo space than the Audi A5 Sportback and BMW 4-series Gran Coupe, with 60.7 cubic feet behind the first row.
  • Signature Buick QuietTuning includes all-new tire insulation to help reduce road noise on front-wheel-drive models and premium five-link rear suspension on AWD models.

The Regal Sportback’s spirited performance comes by way of a 2.0-liter turbocharged four-cylinder engine standard producing a GM-estimated 250 horsepower and 260 lb-ft of torque. The power is routed to the front wheels via an all-new nine-speed automatic transmission. An available 295 lb-ft of torque is sent through an eight-speed automatic transmission on models with optional intelligent AWD with an active twin-clutch differential. The engine comes standard with advanced start/stop technology.

With the Regal Sportback, Buick continues to establish itself as a leader in all-wheel-drive technology. Also available on the Regal TourX, Envision and LaCrosse, Buick’s innovative new system uses two clutches at the rear wheels for seamless, smart torque distribution. Beneficial not just in snowy weather but also during spirited driving, the system relies less on braking to maintain maximum performance and efficiency.

Buick offers AWD across its entire portfolio, with the exception of the Cascada convertible.

The exterior design of the 2018 Regal Sportback is visually low and tailored, hinting at an advanced body structure that is stiffer, stronger and approximately 200 pounds lighter than the previous generation Regal. Customers will notice this reduction through more athletic handling and improved efficiency. With wheels pushed farther to the corners and a wheelbase stretched more than 3 inches than its predecessor, more expressive proportions are paired with improved passenger space.

The chassis has been tuned for refined control and a confident everyday driving character. AWD models feature an all-new five-link rear suspension that provides improved road noise isolation and tuning designed to match that drivetrain’s advanced capabilities.

The 2018 Regal Sportback offers new levels of crash prevention and protection. It is the first Buick to offer a standard active hood pedestrian safety system that senses the imminent impact of a pedestrian between 16-30 mph and uses a pyrotechnic actuator to lift the back of the hood up about 4 inches to lessen the impact and potentially reduce injury.

Available Driver Confidence I package adds popular active safety features including Lane Change Alert with Side Blind Zone Alert, Rear Cross Traffic Alert and Rear Park Assist. A more advanced Driver Confidence II package adds Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert and Adaptive Cruise Control with Forward Automatic Braking.

Standard equipment on every 2018 Regal Sportback includes push-button start and entry, Hill Start Assist, 10 air bags, universal home remote and heated side mirrors.

Every Regal Sportback also comes equipped with an OnStar 4G LTE Wi-Fi hotspot (AT&T data plan purchase required after limited data trial period) and five years of the OnStar Basic Plan at no additional cost. Among other benefits like an industry-leading myBuick app, this connectivity plan features OnStar Smart Driver, an opt-in service designed to help Buick owners maximize their vehicle’s overall performance and become better drivers.

A 7-inch infotainment system with Apple CarPlay and Android Auto compatibility is standard, while an 8-inch system with available embedded navigation is optional. Bose premium audio is also available, while Sportback offers standard active noise cancellation on all AWD models.

Available in four trim levels — Regal, Preferred, Preferred II and Essence — the Regal Sportback is aimed at those who possess a passion for driving and demand a vehicle that represents their personality and style.

While pricing and other details will not be announced until closer to the on-sale date in the fourth quarter of 2017, the Regal Sportback will offer style and performance on par with more expensive competitors, with a pricing strategy consistent with why Buick has been named Kelley Blue Book’s Best Value Luxury Brand four years in a row.

Lots of pictures and discussions can be found here:
http://buickforums.com/forums/threads/45742-2018-Buick-Regal-Sportback-Pictures

Posted on Leave a comment

Buick Cascada Has Sport Touring Appeal

Buick Cascada Sport Red

New Buick Cascada with sport red interior includes exclusive Dark Effects package

HOLLYWOOD, Calif. — When the all-new Buick Cascada convertible was introduced early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. In a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated top and stress-reducing engineering at a price that leaves room in your budget to explore the open road. Cascada also has the honor of being the first 2017 convertible to receive a 5-Star Overall Vehicle Score for Safety from the National Highway Traffic Safety Administration1.

In the months since the Cascada launched, its competitive set hasn’t grown, but choice within the Cascada portfolio has. The latest sport touring color introduction — Sport Red — is the response to customers who asked for a brilliant shade of red.

“We’ve heard it from customers all year: ‘What a beautiful car. Can I get it in red?’ Well yes, now you can,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “This new addition to the Cascada portfolio offers a modern style statement with blacked-out exterior trim and red interior stitching.”

Exterior styling is a top consideration for customers, and the Cascada’s new Dark Effects package makes a unique statement. The package features a gloss-black finish on the grille, mirror caps and 20-inch wheels, as well as body-color trim across the decklid. Inside, new red stitching adds contrast to the instrument panel, doors and seats. The package is paired exclusively with the new Sport Red exterior color and is available only on the Cascada Sport Touring model in limited volume — 150 initial vehicles will arrive starting February 1, 2017.

The new Sport Touring Cascada in Sport Red with the exclusive Dark Effects package is the second unique expression added to Buick’s convertible lineup this year. Earlier this fall, the 2017 Cascada Sport Touring launched with a vibrant True Blue exterior color, an exclusive new 20-inch wheel design and sporty interior trim.

A recent Autotrader study2 showed that almost a quarter of customers will delay the purchase of a vehicle if the color they want isn’t available, so Buick will regularly offer new color and trim combinations for the Cascada, giving the brand more opportunities to explore new style statements and connect with unique personalities.

Through August, the Buick Cascada has outsold BMW 2 Series, Audi’s A3 and A5 convertibles combined and attracts six out of 10 buyers from outside Buick and other GM brands. Sales since launch have been limited to retail buyers, with no deliveries to fleet customers.

Posted on Leave a comment

Customers Rank Buick Highest for Sales Satisfaction

2017 Buick LaCrosse

J.D. Power study notes new owner education key to higher satisfaction

DETROIT – As Buick continues to delight customers with its beautiful, whisper-quiet and quality-driven cars and SUVs, it is also ensuring they have the greatest possible experience learning about their vehicles. J.D. Power’s 2016 U.S. Sales Satisfaction Index (SSI) Study ranks Buick the highest among mass market brands.

A brand’s ability to help new-vehicle owners understand technology and enhance the overall ownership experience are key to high SSI rankings. In brand sales satisfaction rankings, Buick earned the highest marks with a score of 809 (based on a 1,000-point scale).

“We know a positive customer experience goes well beyond great product,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Our sales satisfaction ranking shows that our ability to deliver a meaningful purchase-to-ownership process is paying off for our customers well beyond when they leave our stores.”

The SSI Study is a comprehensive analysis of the new-vehicle purchase experience that measures customer satisfaction with their dealer. It is based on responses from nearly 29,000 buyers who purchased or leased their new vehicle in April or May of 2016.

For more about the 2016 U.S. Sales Satisfaction Index (SSI) Study, visit http://www.jdpower.com/resource/us-sales-satisfaction-index-ssi-study and http://www.jdpower.com/pr-id/2016224.