Tag: cascada

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2018 Buick Cascada Gets More Colorful

2018 Buick Cascada Sport Touring Convertibles

New color options add modern hues to Cascada palette

DETROIT — This fall, Buick will expand the Cascada’s color palette by adding more options based on customer feedback and advanced color trending analysis. Building on a proven color strategy, Buick will add three new exterior colors and two new convertible tops and expand the Sport Touring Dark Effects Package with two additional exterior colors, enhancing customers’ ability to express their personal style on the road.

Buick’s three new jewel-toned exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic — align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.

“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.

The coordination of Cascada’s newest color palette with larger global color trends is the result of an ongoing advanced color and trim trend analysis from Buick’s Design Color and Trim Studio. Looking at multiple industries, Buick Color and Trim creative designers research, analyze, design and develop interior and exterior colors and materials three to four years in advance of a vehicle debut.



“Our Color and Trim designers possess a specialized skill set and acumen for knowing which trends have lasting power and interpreting them for automotive so the choices remain fresh, modern and relevant,” says Sharon Gauci, global director, Buick Design Color and Trim.

A number of the colors in the updated Buick Cascada color palette appear in the Fall 2017 PANTONE Fashion Color Report, validating the Buick design team’s work.

New color options have also expanded to the Cascada’s convertible top. Sweet Mocha and Malbec are the two new available convertible top options on the Premium trim, joining Ebony.

Carrageen Metallic will be offered exclusively on the Cascada’s Sport Touring model.

Summit White and Ebony Twilight Metallic join Sport Red as available exterior colors on Sport Touring with Dark Effects package.

In addition to more color options, standard 20-inch twin-spoke black-painted wheels are now standard on the 2018 Sport Touring model and navigation is included on all 2018 Cascada models.

Since launch, the Buick Cascada has outsold the BMW 2 Series convertible as well as Audi’s A3 and A5 convertibles combined. It attracts almost 7 out of 10 buyers from outside Buick and other GM brands. Since launch, fleet sales account for less than one percent of total Cascada sales.



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Buick Cascada Has Sport Touring Appeal

Buick Cascada Sport Red

New Buick Cascada with sport red interior includes exclusive Dark Effects package

HOLLYWOOD, Calif. — When the all-new Buick Cascada convertible was introduced early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. In a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated top and stress-reducing engineering at a price that leaves room in your budget to explore the open road. Cascada also has the honor of being the first 2017 convertible to receive a 5-Star Overall Vehicle Score for Safety from the National Highway Traffic Safety Administration1.

In the months since the Cascada launched, its competitive set hasn’t grown, but choice within the Cascada portfolio has. The latest sport touring color introduction — Sport Red — is the response to customers who asked for a brilliant shade of red.

“We’ve heard it from customers all year: ‘What a beautiful car. Can I get it in red?’ Well yes, now you can,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “This new addition to the Cascada portfolio offers a modern style statement with blacked-out exterior trim and red interior stitching.”

Exterior styling is a top consideration for customers, and the Cascada’s new Dark Effects package makes a unique statement. The package features a gloss-black finish on the grille, mirror caps and 20-inch wheels, as well as body-color trim across the decklid. Inside, new red stitching adds contrast to the instrument panel, doors and seats. The package is paired exclusively with the new Sport Red exterior color and is available only on the Cascada Sport Touring model in limited volume — 150 initial vehicles will arrive starting February 1, 2017.

The new Sport Touring Cascada in Sport Red with the exclusive Dark Effects package is the second unique expression added to Buick’s convertible lineup this year. Earlier this fall, the 2017 Cascada Sport Touring launched with a vibrant True Blue exterior color, an exclusive new 20-inch wheel design and sporty interior trim.

A recent Autotrader study2 showed that almost a quarter of customers will delay the purchase of a vehicle if the color they want isn’t available, so Buick will regularly offer new color and trim combinations for the Cascada, giving the brand more opportunities to explore new style statements and connect with unique personalities.

Through August, the Buick Cascada has outsold BMW 2 Series, Audi’s A3 and A5 convertibles combined and attracts six out of 10 buyers from outside Buick and other GM brands. Sales since launch have been limited to retail buyers, with no deliveries to fleet customers.

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Cascada Launch Leads Buick’s Perception-Shifting 2016

2016-Buick-Cascada-Convertible-001

2016-Buick-Cascada-Convertible-001
Cascada Convertible attracts new customers ahead of three more launches

05.18.2016 – Over the past three years Buick‘s global sales have grown well beyond expectations.  Their sales have already increased astronomically through 2016.  In the month of April Buick experienced an all time high in sales and new customer growth from competitor brands thanks to the Cascada.

The two leading models are the new Cascada and the ever popular Encore reaching pinnacle sales within the Buick community.  Between January and April of 2016, more than 35,000 new customers have switched to Buick.

Cascada has outperformed in the month of April with 1,090 sales and over 2,487 between January and April 2016.  The percentage of Cascada buyers within the first three months of the year have hit an all time high of 64%.  This percentage comes from new Buick buyers who’ve traded in their vehicles made by other manufacturers, including Toyota, Honda and Audi.

Duncan Aldred, vice president of Buick Global Sales, Service and Marketing, said “The lasting impact of the Cascada will be a change in perception that only a sexy, sleek convertible can provide.”  He believes these figures are from a total change in concept, attracting buyers to the country’s largest convertible markets.  He’s shown their highest sales growth comes out of Texas, California, New York, Florida and New Jersey.  These states are also an important factor in Buick’s continued growth and success.

Cascada is one of four new models arriving in U.S showrooms and just the first of two components for Buick.

Envision is now at dealerships and promising a new model for 2017 with a starting price of $34,990.  Among other progressive features, the Envision offers the largest list of standard safety while pricing $1,300 less than the Acura RDX and $6,000 less than the Audi Q5.

Encore has reached more than 57% of sales from customers coming from competitive manufacturers.  These customers have cited quality, value and exceptional exterior design as the most popular reasons for their change of heart.  Due to their competitive pricing, the Encore now represents over 40% of Buick sales.

While other manufacturers are rolling out their line of smaller SUVs, Buick has already prepared for their new 2017 Encore to be released later on this year.  This model will offer a more sophisticated design while providing the leading features that customers want most.  Some of these features include: Android Auto, Apple CarPlay and 4G LTE Wi-Fi for as many as seven devices.

Among Buick’s customer strategies, they’re offering the refinement and technology that people are expecting from a luxury automobile with a price tag similar to their competitors.  Due to their incredible strategies, Buick has won the Kelley Blue Book’s “Best Value Luxury Brand” over the past four years.

Duncan Aldred believes the release of their four newest models will have customers defining what the brand is about today – not yesterday.  The 2017 Encore will be released alongside the new LaCrosse sedan, the Cascada and the Envision.  It seems customer’s misconceptions are fading away while sales are on the rise.

Customers are becoming more demanding in what they expect from vehicle manufacturers.  With the soaring price of vehicles, consumers are requiring higher quality, better design and feature packages to attract their business.  Buick is on the cutting edge of providing buyers exactly what they’re looking for.  Rolling out their 2017 fleet later on this year might very well place them in a position that could make them a top manufacturer globally.