Yes, the TourX is doomed.
GM cannot sell it at a price point they want.
For example:
Given the choice between a top trim Mazda CX5 with 250HP-310 Ft-lbs turbo 4 with all the do-dads & features vs a Loaded TourX Essence, if both had an out the door price of $36,000, (MSRP's +40K) which one would you pick?
For same money, CX5 w/ turbo, for sure. Car is nicer. Much better high end interior, even though visibility somewhat sucks and it is a bit on the dark and claustrophobic side. Feature for feature the Mazda beat the TourX a little bit overall. Plus Mazda has the Zoom Zoom driving dynamics figured out. The Lower center of gravity of the TourX will allow it to have the same Performance Specs, but the driving feel reported to be not as well sorted out. I've never driven either a CX5 or a my new TourX, but have at least 159,000 plus miles on various Mazda's so I'm a fan boy.
So the only way to have good TourX sales is to drop the price or improve the TourX.
Facing reality, neither is likely, and with PSA calling the shots, the TourX is going to be one exclusive rare car.
Being an exclusive rare car can be a good thing.
For example my 2003
Cobra brings about 10X what a 2003 Mustang GT brings on the used car market.
Wouldn't if be neat if a 15 year old TourX brings 5-10X what a LTG Chevy Malibu sells for in the 2030's!
Also like the
Cobra, most repair parts for a TourX should be available years down the road.